It is understandable that many entrepreneurs cannot appreciate SEO. There is a lot of information and misinformation about search engine optimization that can affect their opinion.
It takes months for an effective SEO strategy to show positive results for companies. The chosen tactics may not make sense to inexperienced people, but in the end, these procedures can be significant Improve your online visibility and profit.
Most companies are uncertain when trying new strategies, but the truth is that almost every business decision carries some risks. Some can be avoided, but some can cause extraordinary improvements.
The question is when the risk pays off and when not.
Before we get started, the following should be noted: Companies are most at risk when they decide to completely ignore SEO. Do you understand? All right. So let's look at the risks.
Here, the risk pays off
Small and big changes
The overall goal of SEO is improve traffic to your website thereby increasing the number of transactions executed.
However, this will not happen if no one clicks on your page.
What if your site is in the top position when searching for a particular keyword, but no one clicks on it anyway?
There are various reasons for this, and it may take a while to find out why a website doesn't live up to your expectations.
The only way to find out is by using A / B testing. You'll need to focus on one element at a time, whether it's meta descriptions, headings, or content, and test them in different page variations.
This is all fine and a little obvious. So where is the risk?
You have to go through a long journey full of trial and error until you find the right combination of words and layout that will be most beneficial for improving traffic and the number of transactions. During this time, you may come across a combination that will reduce traffic to your site for a while.
But this risk is worth taking. Once you find the right combination, you'll be able to focus on it and improve traffic, increasing your revenue.
When making changes, you should record what you changed, when you changed them, and the date Google crawled the new changes. Here's how you can see if the changes have affected your position on the search results page. Make sure you use a reliable keyword-checking tool to keep your listings correct and useful.
Take advantage of our services at check keyword positions in search.
Obtaining and providing high quality backlinks
Why should you put a link to another website on your website, risking your customers leaving you?
Backlinks They are an important part of SEO and most companies try to get the most out of them. Backlinks help with your placement and with building authority.
But it's not just that you have the most links. You have to provide something in return.
The truth is, if you provide a link to a higher quality page, you run the risk of losing visitors. However, this will show Google that you are linking to quality sites that have already been created.
Remember that websites that knowingly link to malicious sites with low quality and lots of spam run the risk of being penalized by Google. You may also be penalized if there are many links from these poor sites to yours.
Improve the structure of your URL
Ideally, your homepage URL should be short, and should include only your business name. For example www.mojafirma.sk. You need to create a short, simple, concise and easy-to-remember URL.
However, the addresses of other sites should contain targeted keywords and should reflect the content of the page.
Especially don't let it get out of your control. If the URL is too long and descriptive, the search engine will not display it in its entirety and will insert it […] where it is shortened.
So maybe it's time to edit some of the URLs along with a general overhaul of the website structure.
The risk is that these changes may affect your rating. Editing old URLs and diverting users with 301 redirects can degrade your traffic as well as your search results.
But if you do it right, you will create an elegant structure that will appeal to both search engines and users.
Once in a while, the website needs to be updated and redesigned. Redesign can be risky, expensive and even time consuming.
But once comes the time when your website needs improvement. If a website looks outdated, it may still be browser-optimized, but users won't be able to navigate. There are many reasons why you should take a closer look at your website and consider a complete overhaul.
Like a URL change, such changes can affect your position in search results, as Google will try to re-evaluate your website. You can also steal customers who are used to your old site.
But Google understands that websites have to go through such big adjustments from time to time, so most of the time you'll be back to where you were in the search results. You have to be patient. Most of your customers will get used to the new website over time. More importantly, with an updated website, you have a better chance of attracting new customers.
If you need a redesign of the website or a completely new website, we have programmers ready for you, contact us.
Buy expired or available domains
For some reason, some website owners will not renew their domains, allowing others to purchase and use them.
When you buy a history domain and redirect it to your website, you can potentially quickly and easily increase the number of backlinks to enrich your site.
But with this approach comes serious risks. Therefore, you should only do this if you know exactly what you are doing.
For example, the domain you buy must be related to your type of business. It should be professional and legitimate. If the domain is still rated and has some traffic, and if users redirected to your site find that it has nothing to do with their original search, it only leads to dissatisfaction.
Expired domains spammed with content and links will be redirected to your site, which may jeopardize your position in search results or cause you to be penalized by Google.
However, this tactic is money-saving, and if you follow best practices, it has the potential to improve traffic to your website.
If you need advice on how to do this, We are here for you.
It is not worth taking a risk here
Once you know when SEO risks take place, let's say when risking will do you more harm than good.
Poor landing pages (or no landing pages)
You can easily and in large numbers create doorway pages that focus on specific keywords or groups of keywords. Those who know how to work with SEO work properly with a site doorway type is usually avoided. Google doesn't like them and penalizes sites that use them.
Google's attitude toward these sites alone should be reason enough to avoid them.
Google only accepts landing pages if they offer exceptional, clear, and valuable content and information to the visitor. In other words, it will only allow it if it looks like regular content on your site.
There is no reason for you to deal with them, so don't take risks.
Block neutral backlinks
You want only good backlinks to your site, not bad ones. But what do you do with neutral links that don't help or evaluate your rankings and optimizations?
Neutral backlinks may not be beneficial to SEO, but they also do not penalize Google.
After an update called Google Penguin, some websites did not get penalized for bad backlinks because Google found that the websites did not control every page that linked to them.
Consequently, it is more difficult to penalize sites for malicious backlinks.
The only way to detect bad, low-quality spam links on your website is to notice if Google has taken manual intervention on your site.
If Google has not intervened on your site, backlinks to your site are secure, but may not be of sufficient quality to improve your ranking.
It is possible to block certain links, but you must be careful. If you try to block all neutral links, you run the risk of blocking sites that may have improved your search position.
We will do it backlink profile analysis and find out which links pull your page down.
Remove or compress content or pages
Removing a page from the web may not seem serious, especially if you want to remove a page with a product or service that you no longer offer.
Once you delete the page, the keywords you searched for are gone. The same happens with a URL that also contains site-specific keywords.
To avoid risking your place on a search results page, consider keeping these pages even if you no longer sell the product. Simply leave a link for customers on the page that redirects them to a similar page with the relevant product or service.
If you're merging two pages into one, be sure to include 301 redirects in your old URLs to make sure you don't lose any clicks.
Using identical keywords in anchor text (Anchor text)
It may seem logical to include targeted keywords in the anchor text of a link to your website. After all, you want your website to appear when you search for this keyword or phrase.
This practice was once popular in the SEO world. Unfortunately, it was abused by black hat SEO users. They added too many identical keywords to the anchor text that linked to their page. The links themselves did not come from sites with great authority.
Since then, Google has cared about this and will punish anyone who abuses the practice. Don't risk it. Find a more natural way to link to your website and build a more diverse portfolio of backlinks.
Too many small SEO changes
It is a good idea to update the content of your website from time to time. Google prefers new, updated pages.
But constantly small changes in content and appearance (for SEO purposes) will be noticed by visitors and Google.
Making changes in large numbers or very often will get negative attention from Google, which will find your site suspicious and likely penalize it.
Over time, visitors will also notice the changes (mainly because these changes are directed to search engines and not to them). If this happens, you can make it harder for them to navigate the web, and the page will lose its value to them. Some visitors may even begin to suspect your website.
Balance risks and profits
You definitely need your business to succeed SEO. There are many risks, some of which are worth taking, as they can bring favorable results to your business. Other risks may damage or hamper your internet marketing strategy and online presence.
Although SEO carries risks, you will take more risks if you completely ignore it.