SEO - optimization for search engines https://www.seo-optimalizacia.eu/ Mon, 23 Jan 2023 23: 01: 41 + 0000 sk-SK hourly 1 https://wordpress.org/?v=5.9.5 https://www.seo-optimalizacia.eu/wp-content/uploads/2020/08/favicon.ico SEO - optimization for search engines https://www.seo-optimalizacia.eu/ 32 32 SEO in 2023: 8 trends and predictions https://www.seo-optimalizacia.eu/seo-v-roku-2023/ Thu, 08 Dec 2022 12: 02: 09 + 0000 https://www.seo-optimalizacia.eu/?p=211323 The post SEO in 2023: 8 trends and predictions Appeared first on SEO - Search Engine Optimization.

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2023 is almost here, so I decided to find some SEO trends for 2023 and beyond. It's nice to know what to expect from Google and what to prepare for.

Well, I started my SEO research, but I was surprised that most of the posts “seo 2023” turned out to be reused from previous years. The only new event that was reported was the Google Spam Update.

So, not to repeat what has been said many times before, I conducted my own survey of the upcoming SEO trends 2023. And (yes!) I managed to find some interesting things and get expert opinions, which I will share with you in this very post. So there you have it.

Trend 1. Google Ads is giving way to organic search

If you look at the recent advertising revenue reports in Google search, you will see a clear downward trend. A report published in October 2022 stated that Google Ads ad revenue grew by only 4,25%.

Google's revenue decline

Revenue from advertising on the Service Microsoft Bing they are doing slightly better, but they are also not showing steady growth: the October 2022 report shows only a 16% increase.

In addition to the decline in advertising revenue for the search moguls, many marketing agencies report that the average cost of many bids has decreased. To make sure it's not just a rumor, we've tested it with our own ad campaigns. We have actually seen bid prices drop by up to 50% compared to the same period in previous years. The only region unaffected was the United States.

Even the IMF's economic forecast is far from optimistic: according to financial experts, 2023 is likely to be the year of a major recession. Judging by previous years, paid promotion is the first thing businesses cut back when a financial crisis is about to hit profits.

In addition to pessimistic economic forecasts, you should also keep in mind the human factor. People are less willing to click on snippets that are explicitly labeled as advertising. This happens because most users consider paid ads to be less valuable than organic results (paid = less trustworthy). By the way, this could be one of the reasons why Google plans to change the Ad designation to Sponsored, which sounds less purposeful.

The declining popularity of paid ads can only signal one thing – businesses are putting more effort into succeeding in organic search. In other words, SEO remains a must.

What to do

If you feel that your business needs to cut back on paid promotion, then you have no choice but to better optimize for organic search.

AIf you want to beat the recession by investing more in advertising, carefully review your advertising campaigns. As bid prices have dropped in some niches and regions, you may find new advertising opportunities that were previously too expensive for you.

google drop primes

Trend 2. Featured Snippets and No Click Results

While paid promotion takes a backseat, SEO is constantly evolving. And companies will need to catch up with the latest SERP trends to stay on top of organic search. No matter how challenging it may be. Plus, don't forget about unexpected Google updates.

Today, SERPs seem to be dominated by featured snippets and zero-click results. In many cases, these are the same things - the search results that appear at the top of the SERPs and contain the information that the user is looking for.

Honestly, SEO optimizers they are still of two minds about how to handle zero click results. On the one hand, they steal clicks and traffic from other search snippets because users get what they need on the spot. On the other hand, studies show that Google users are more likely to click on featured snippets.

It should be emphasized that different studies report different results depending on the research methodology. In any case, however, the trend is still clear - results with zero clicks actually take up a large share of clicks. They are really eye-catching and are placed at the top of the SERP, so the probability that the user will click on them and get more information is quite high.

What to do

Google it often uses structured data to pull information from your website into click-free results. So the first thing you should do is use schema markup, like FAQ markup, wherever it's relevant on your site.

Additionally, you can research which keywords trigger SERPs more often than others and update your website content to get more snippets.

Pay attention to which keywords trigger Google's SERP features. If these keywords have the potential to get you a lot of clicks and your site isn't ranking for them yet, you have room for improvement.

rich snippet

Trend 3. EAT remains important

Expertise, authority and credibility is an evergreen trend that remains relevant year after year. And 2023 will not be an exception. Especially if paid promotion becomes less popular and everyone focuses on organic search. Additionally, Google recently confirmed that EAT is applied to every single query.

There are many factors that contribute to EAT signals: author expertise, backlinks from trusted sources such as Wikipedia and relevant niche websites, etc. Mentions from subject matter experts and opinion leaders also greatly benefit your website's EAT. For example, if you write about cooking and restaurants, then mentions from restaurants, food bloggers and chefs (both local and world famous) will suffice.

Trying to get higher in the SERPs with the help of EAT signals will eventually lead to an increase in the price of SEO services because:

  • Articles from professional authors will be more expensive;
  • Link building services such as outreach will be more expensive;
  • Authoritative media will increase the price of placement of paid posts;
  • SEO agencies will charge more.

SEO experts also agree that content quality and expertise will matter more than ever. This is what Olga Zarr, SEO consultant at SEOSLY, says:

With the recent useful content update, spam update, and product review update, Google has given us clear signals about what it's looking for in content. They want content helped users answer their questions and satisfied their needs. They want more than just rehashing what everyone is already talking about. They want originality and your insights. I believe that only with stellar content you will succeed.

Olga Zarr, SEOSLY

What to do

You should be more attentive and aware when building and developing personal brands. In the new reality, it is very important not only to build your expertise, but also to let people and search engines know about it. Be active in public events in your niche and participate in conferences, interviews, podcasts, etc., all of which will help you and your brand become known. This also applies to the personal brands of the authors of your content.

Cultivating a personal brand takes time. A lot of time actually. If you don't feel like you're willing to invest a lot of time and effort into brand management, outsourcing expert content creation is also an option. But don't hesitate – outsourcing of content creation it will definitely be more expensive than now.

EAT signals

Trend 4. Excessive use of content with artificial intelligence

Since good authors will be more expensive, SEO optimizers they will try to save as much as possible on content creation. Therefore, AI content creation tools will become more popular because they are less expensive than real authors (some AI authors are even free). Although AI content writers are getting better every day, they still can't completely replace humans.

Yes, take a breath.

Lazy SEOs who rely too much on AI content are likely to fall into the trap of updating useful content from the company Google, which aims to downrank low-quality and spam content.

Here is the opinion of Lukáš Železný, an expert on Search Engine Optimization at SEO London, on AI content in SEO:

AI capabilities to create content and update useful content are like two zones that should not be forgotten.

First, there is a significantly high risk that AI will be overused. These days access to tools like https://jasper.ai is very affordable. And these tools are fantastic as a supplement, but not a replacement for human content creators.

And this is where the content update comes in handy: the algo update tries to remove this low-quality content from the top positions in the SERPs.

Lukasz Zelezny, SEO London

What to do

Content creators with artificial intelligence can't replace humans, but they can help us a lot. So denying the future and ignoring AI is not the best idea – the future is already here. Let AI content creators do the work for you, but be careful not to get your site penalized by Google.

I'm not trying to say that AI is bad. What I'm saying is that AI makes it possible to create a huge amount of unique but low-quality content, [… that] is nothing more than "grammatically correct fluff". Content that does not add any value.

Lukasz Zelezny, SEO London

For example, you can use artificial intelligence to generate some parts of the content that you can manually edit - fill in missing information or remove parts that are clearly nonsense. This way you add value and avoid the risk of being hit by a useful content update.

AI tools can also be used for machine localization of websites. Please note that machine translations also require manual editing, so uploading tons of raw machine translations to your site is not the best idea.

artificial intelligence AI

Trend 5. Entities replace keywords

It looks like Google has turned towards sites that are optimized for entities. Thus, the entity-based optimization approach becomes more efficient than the traditional one SEO optimization for keywords. I think the reason lies in the development of the knowledge panel, and here is why.

Google understands content using its NLP algorithms. For example, the NLP API analyzes a piece of text, identifies the most significant terms (entities) and defines what the text is about. The information obtained in this way is then added to all the other data that Google already has about this or that entity. When there is enough information, Google can connect all the dots and award the entity with a knowledge panel.

BERT algorithms a MUM Googlers are also trained to NLP, therefore it is easier for Google to understand the context and build SERPs based on this knowledge.

Entity-based SEO is especially important for local queries. In a local search, Google evaluates how relevant the query (entity) is to a certain location, and this is one of the decisive factors in the creation of local SERPs.

What to do

You need to get Google to understand your entity the way you need it to, so make your entity as meaningful as possible. And here are some steps to help you make your entity stand out:

Enrich your website content with other entities related to the target entity so that Google has enough surrounding context. This is how our user boosted local business search performance using entity association.

Create and grow your business profile on Google (for local businesses). Take advantage of all its features, because the more data you give Google, the more it knows about you.

Build backlinks. It is a signal of connection between your entity and other relevant entities. If you have a local business, build local backlinks.

Encourage users to rate your business.

Try offline marketing to create more buzz around your subject. Offline events are often discussed on social media, which Google also appreciates.

Tip:

You can also scan your content using Google's NLP API to see how Google understands the text and what entities it finds.

NLP algorithm

Trend 6. Expanding the Google Shopping service

While offline shopping is on the rise as people are finally freed from the restrictions of COVID-19, Google is consolidating e-commerce facilities into one space and actively developing and upscaling shopping features such as Merchant Center, Products, Google Shopping, etc.

Google is now more than just a search engine – it's an e-commerce aggregator that includes products, descriptions and reviews. The only thing it does not do is sell goods directly; instead, it has a Where to Buy section where the websites of the sellers are displayed.

This trend is a cue for e-commerce sites to start adding services like Google Shopping. The stores will thus be displayed in the section where to buy.

The nice thing is that you can now easily compare your pricing strategy with your competitors' pricing strategy and adjust it so that it remains reasonable.

The not-so-pleasing thing is that Google Shopping is sure to grab the lion's share of clicks from e-commerce sites and break up marketing funnels. Previously, users clicked on a page snippet, went to the page itself, and continued their customer journey there. With Google Shopping, users only get to a specific product page if they decide to buy the item from that page. Nevertheless, this is the new reality of e-commerce.

What to do

If you run an e-commerce site, you have no choice but to add Google Shopping features to it. Some types of SERPs have Google Shopping snippets, and these snippets work just like the featured snippets I wrote about above, i.e. they get clicks from organic results. So if you add Google Shopping, you can get back clicks that you might have lost in organic results. Otherwise, your organic clicks could go to your competition.

google shopping / purchases

Trend 7. Visual search is becoming widely used

Have you heard of Google Lens? It looks like the hype around this feature has slowed down recently, but it's just the calm before the storm. Most likely, this "peace" is related to the improvement of MUM's artificial intelligence, because Google wants the new feature to be almost perfect.

It should be said that visual search Google Lens it works much better now than say a few months ago and there is still room for improvement. Then Google will finally launch multimodal search so that the MUM algorithm actually does what it was designed to do.

Google needs to clearly "see" images (and maybe soon videos) to understand what's in them and find similar objects across the web. Therefore, in order for Google to see the object in detail, the visual elements on your page should be of high quality.

However, there is a problem that can cost you the location. High-quality visuals are heavy on file size, which means poor Core Web Vitals and poor PageSpeed ​​metrics. As you know, this will XNUMX% damage the UX of your website and it can also affect your ranking.

Well… Can we expect Google to be less demanding on CWV and shift the benchmarks somehow? That's a question that doesn't have an answer yet.

What to do

Make images part of yours SEO strategy – the best results in Google Images never hurt anyone. Take care of the quality of your visuals and create a brand style to stand out from the competition. Design your own images instead of using stock photos and make sure they are the right size to fit the device dimensions properly.

Remember to keep up with Google's CWV benchmarks. It's a good idea to set up a CDN to reduce server load. "Lazy resource loading" will also benefit load times.

Adding a schema markup to your pages will help Google better understand what's in the image (food, photo of a person, etc.). Also, don't forget to write proper alt texts for your images.

G lens search

Trend 8. Images generated by artificial intelligence are becoming popular

I don't think there has been any official statement on AI generated images, but I found out some interesting things on the subject.

First, artificial intelligence image generators like Midjourney have become hype recently. People on the Internet talk a lot about them and try to create images on all kinds of topics.

Second, AI tools can create really nice images provided you give them a detailed challenge. The more details you provide, the better the picture.

Finally, I tested some AI-generated images using Google's Cloud Vision API. The results turned out to be quite interesting, as Google was able to recognize the objects quite successfully. What's more, he even found those items that were not originally listed in the challenge.

The challenge I entered Midjourney was a coffee shop. I then searched for the cafe in Google Images and scanned an actual photo of the cafe using the API.

Google recognized the same objects in both the artificial image and the real photo. Thus, AI-generated images are detailed enough to appear in SERP image search engines if the query is relevant. In my opinion, it looks like AI-generated images will be used more often than they are now.

What to do

There's really nothing to do but look. Of course, you can try artificial intelligence tools for your site, but I recommend not using them too much. At least not yet, as Google is not sure how they will treat AI images and what impact they would have on SEO.

image of a girl generated by AI

summary

When it comes to Google and SEO trends for the next year, it's hard to be sure how things will pan out. The only thing that is XNUMX% clear is that quality will take precedence over quantity. Therefore, do not neglect yours SEO optimization and devote enough resources to it. Remember, unlike paid advertising, SEO is a long-term game with results that last longer.

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Is WP Rocket the best WordPress Caching Plugin? https://www.seo-optimalizacia.eu/wp-rocket-plugin/ Fri, 19 Nov 2021 21: 46: 38 + 0000 https://www.seo-optimalizacia.eu/?p=211043 The post Is WP Rocket the best WordPress Caching Plugin? Appeared first on SEO - Search Engine Optimization.

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Last update 10 Novemberra 2021, Adamovic SEO

We will deal with this article WP Rocket Plugin do CMS WordPress. We will go through all its available functions and show you optimal settings for your site.

See what WP Rocket has to offer!

Content

  1. What is WP Rocket?
  2. WP Rocket in stock
  3. How to increase the speed of your site in less than 15 minutes
  4. WP Rocket, how much does it cost?
  5. WP Rocket and its features
  6. Why use WP Rocket instead of a free cashing plugin?
  7. What are the benefits of WP Rocket?
  8. What are the disadvantages of WP Rocket?
  9. WP Rocket - evaluation
  10. Summary

What is WP Rocket?

WP Rocket is caching add-on specially created for WordPress. WP Rocket successfully launched in 2013 to solve the problem of slow loading websites and it was a revolutionary solution.

Easy-to-use interface, minimal setup and great support have quickly built the market leader.

Today WP Rocket It runs more than 900 websites and continues to evolve as one of the leading accessories for caching for WordPress.

WP Rocket in stock

Instead of talking endlessly about how good WP Rocket is - we want to show you the real results from a test website.

A little about the test site. It is set up using PHP 7.3 on a server in Gransy with WordPress 5.3.10, WP Rocket 3.9.2.

Adamovic seo

Hello! My name is Filip and I am the CEO of Adamovic SEO.

Our goal is to help small and medium-sized businesses grow in the online space through affordable search engine optimization, the so-called Search Engine Optimization. If you still can't know how to set up the plugin after reading the article, all you need is us contact and we will help you.

-> Click for special offer of WP Rocket plugin for 20 Eur. With the possibility of installation by our SEO specialist.

click PULLif you need personal help or want to contact our team.

Result without WP Rocket plugin

without wp rocket

Full page load time 3,1 seconds, page size 1,37 MB and 164 requests. Not very good results! But I'm sure activating WP Rocket will make it much better.

Result s WP Rocket plugin

with wp rocket
google page speed uploading.sk

WP Rocket We have one of our corporate blogs installed. See the result of page loading 1,5 seconds, page size 283 KB, number of requests 12.

We did not achieve such a result with the basic settings of WP Rocket. After installing the plugin and measuring, the required page load time was not saved. This is not uncommon for caching add-ons.

We spent some time by configuring the add-on for optimal setup. Overall us configuration WP Rocket insisted on achieving these results less than 15 minutes.

Let's take a look at what we've edited.

How to increase page speed in less than 15 minutes

You've seen our results above and now you want to achieve something similar to your website. Here's a step-by-step guide on how to do it.

Hook 1: Install and activate the WP Rocket plugin

Unlike classic add-ons, which you download from the WordPress.org database, you will need to upload the add-on to your site manually.

The path is: WP administration> Plugins> Add new> Select file> Find the file on your computer and click Install Now> Activate Plugin

WP Rocket will immediately enable caching, but let's take a look at the settings.

Hook 2: Set up File Optimization 

wp-administration> settings> WP Rocket, click on the option "File Optimization".

file optimization

Here you can minify and combine various file types (HTML, CSS, JS).

Set the following options:

  • Minify CSS files
  • Combine CSS files (Enable Minify CSS files to select)
  • Optimize CSS delivery
  • Minify JavaScript files
  • Load JavaScript deferred
  • Delay JavaScript execution

When you have enabled all these settings, click on "save changes".

What do all these settings mean, and what exactly does combining, minifying, and all those fun things do to your website?

Minification unnecessary white spaces are removed from the files; if the file is large enough, it can save a few KB per file, in the end it can save a lot of data!

Combining files is where the real magic happens, but how does it work? Let's say you have 15 JavaScript files, when you opt to combine JavaScript files, you'll end up with your website loading just 1 JavaScript file saving on page requests.

Combining files is this where the real magic takes place, how does it work? Let's say you have 15 JavaScript files. When you decide to combine JavaScript files, your site will only load 1 JavaScript file, which of course saves time and query requirements.

 

Step 3: Check the Heartbeat 

heartbeat

Heartbeat is a WordPress API that uses WordPress add-ins, themes, and the core; It works by constantly sending requests to your server, which can affect the performance of your site.

In WP Rocket you can control how often Heartbeat works, we recommend enabling Heartbeat control and setting it to “Reduce activity” for everyone with options (backend behavior, post editor behavior, frontend behavior).

WP Rocket, how much does it cost?

WP Rocket is not like most other add-ons, most add-ons offer a free version, usually with limited functionality and limited support. And then it offers a paid version in the form of a "Pro version" with additional features and support.

WP Rocket However, knowing that caching is complicated and people need a lot of support and without excellent support you can't create an excellent product that costs money.

WP Rocket is only premium, official prices are distributed as follows:

  • $ 49 per page.
  • $ 99 for 3 pages.
  • $ 249 for an unlimited number of pages.

All licenses include support and upgrades for 1 year from the date of purchase, after which you can renew your license with a 30% discount after the first year.

You can with us order a license for 1 page for 20 euros / year. If you order a license from us with the installation + setup of the plugin, you will pay only 30 euros.

If you want more licenses, contact us.

WP Rocket and its features

You may be wondering what the WP Rocket plugin has to offer? It's a whole bunch!

  • Caching pages
  • Cache prefetching
  • Site map prefetch
  • GZip compression
  • Browser caching
  • Database optimization
  • Google font optimization
  • Remove query strings from static sources
  • Lazy Loading
  • Minification and chaining
  • Delay loading JS
  • CloudFlare compatibility
  • CDN
  • DNS prefetching
  • Mobile detection
  • Multisite compatibility
  • eCommerce Friendly (WooCommerce)
  • Multilingual compatibility
  • Import / Export
  • Developer friendly

A quick look at some of our favorite aspects of WP Rocket

Cache exclusion 

WP Rocket comes with an easy-to-use interface for setting advanced caching rules.

advanced rules

Makes it easy to exclude add-ons and scripts that you don't want included in your cache.

When setting up caching add-ons, you also need to keep in mind that not everything may always work properly on the first try.

In such cases, you can use advanced caching rules to exclude a specific add-on or script.

Extensive documentation

WP Rocket has not only top support, but also an extensive amount of documentation, which is available directly in the add-on.

Preload do cache

How does it work? When you turn on caching, you must wait for someone to visit the page for the cache to "build up." We will explain this in more detail below.

Pre-caching a page loads your page into the cache before anyone visits it. Which will cause your site to load at rocket speed.

Best of all, all this can be done with a single click.

preload wp rocket

Database optimization 

WP Rocket provides an easy way to clean up the database, over time, unnecessary data is created in the database, revisions of old posts and a lot of other things you no longer need.

database wp rocket

Database optimization in WP Rocket It's as simple as checking the boxes and then scrolling the page down and clicking the "Save and Optimize" button.

Although optimizing a database is easy, you should always take the necessary precautions, which include backing up your database before running the optimization itself.

Why use WP Rocket instead of a free cashing plugin?

The main reason is undoubtedly excellent support, we have never had a problem with WP Rocket support.

More than 92% of customers rated the support as great. And if you happen to read a negative review, you have to take it with a grain of salt. Caching is complicated for many people. The perfect setup can be successful with a few trials and errors. With WP Rocket, it's getting easier anyway.

Unlike many free accessories, WP Rocket receives regular updates and developers are constantly working to improve it. Any bugs are fixed much faster than most free add-ons.

We want to emphasize that WP Rocket is a great add-on and it is definitely our favorite caching plugin and we also recommend it to our clients. However, there are also free options and if you have a limited budget, a free alternative will be a decent option, e.g. WP Fastest Cache.

What are the benefits of WP Rocket?

Support - ok, we know we've harped on about it a lot, but it really is special! 

Support - well, we know we've talked about it a lot, but it's really special!

User Interface - The amazingly beautiful user interface is the core of the add-on, just take a look at this:

dashboard wp rocket

Undoubtedly one of the best looking interfaces of any WordPress add-on.

He has come under criticism within the WordPress community, who believe that all add-ons should adhere more to the standard WordPress design pattern, while we see their benefits and personally feel that the add-on looks fantastic.

Features - WP Rocket has one of the most robust feature sets of all caching add - ons on the market.

Easy to use - WP Rocket is one of the easiest-to-use caching add-ons for WordPress. It instantly sets up a number of enhancements when you activate it, and then it can be configured in less than 15 minutes, as we showed you above.

Not only that, but it's easy to eliminate add-ons that you don't want cached without complicated procedures.

What are the disadvantages of WP Rocket?

From our personal experience with WP Rocket, we have not come across any negatives. If we were to say something negative, it would just be a price, and that there is only a PRO version.

The price for which you can buy a license from us is unbeatable.

WP Rocket Review

WP Rocket would put the following:

features 5/5
User interface: 5/5
Ease of use: 5/5 
Support: 5/5
Price: 3/5 

Overall: 4.8/5

Summary

WP Rocket is without a doubt one of the best caching add-ons for WordPress. You use on your site WP Rocket?

Or are you considering which caching add-on to use for your next website?

Order a WP Rocket license

Choose one or more options

Billing information

GDPR

12 + 14 =

The post Is WP Rocket the best WordPress Caching Plugin? Appeared first on SEO - Search Engine Optimization.

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What is linkbuilding and why is it important for SEO? https://www.seo-optimalizacia.eu/co-je-linkbuilding/ Wed, May 12 2021 12: 59: 34 + 0000 https://www.seo-optimalizacia.eu/?p=210924 The post What is linkbuilding and why is it important for SEO? Appeared first on SEO - Search Engine Optimization.

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In the world of search engine optimization, there is probably no more complicated, controversial, and discussed topic than link building.

Everyone seems to have a different opinion on this area. Some people completely ignore linkbuilding and hope that they only need good content. Others put 80-90% of their efforts into it. While there are many opinions on linkbuilding, it is becoming increasingly clear that you should not ignore this area.

Competition is growing in every industry.

In this article, you will learn everything you need to know to start building your link profile today.

Content

  1. What is linkbuilding?
  2. Why is linkbuilding important for SEO?
  3. Types of links (3 examples)
  4. DoFollow and NoFollow links
  5. Linkbuilding strategies (10 examples)
  6. Linkbuilding metrics and tools
  7. How to track linkbuilding success
  8. Linkbuilding myths
  9. Frequently asked questions about linkbuilding
  10. Three bonus linkbuilding tricks
  11. summary

What is linkbuilding?

When linkbuilding, you try to get other sites to link to yours (link).
Whether a technology startup wants to get a better place in the market or your neighbor is trying to promote his blog about food - linkbuilding is for everyone. It is a practice in large and small companies.

You may now be asking yourself why Google cares about such artificial and superficial metrics. Why is Google interested in the number of pages that link to yours?

To understand this legally, we need to go back to the beginnings of the Internet.

The whole idea, concept and even the name "link" originated in the 60s of the last century. A guy named Ted Nelson (a pioneer in the field of information technology) dreamed of an "electronic post" in which readers could experience their own adventure by jumping from one link to another.

And so the World Wide Web was created. Imagine that a website (hypertext) is points on a huge spider web. Links (hyperlinks) connect these points and form the Internet.

Links are an integral and key part of how a website works.

Keep in mind that while the importance of links hasn't changed, Google has improved significantly in its ranking.

Why is linkbuilding important for SEO?

As mentioned above, links make up the internet.

But why does Google care so much about links?

Every internet search engine needs a way to evaluate the popularity of websites. According to some, they have to rank them on the search results page. And over time, links have turned out to be the best. Specifically, their quality and number per page.

Look at each link as a "voice" for your site.

Not every link is rated the same. In the world of linkbuilding, democracy does not rule.

If you get a link from your sister's recipe page, Google will think, "Well, at least someone is linking to this page." it is referred to in a known publication. "

Master the concepts

This was a human explanation of how Google ranked pages, that is, how they rank in search results. But Google is not human. Google is a computer program that works only thanks to an unimaginably large army of servers.

google server

Google has created a "PageRank" metric to rank pages by link.

The metric assigns a score of 0 to 10 to each page on your site according to the links.

People are constantly debating whether PageRank metrics still matter. But Google has confirmed that it is still one of the "hundreds of rating signals."

How important are links?

During the official interview, Google said that backlinks are still the most important evaluation factor. What are the other two factors? One is good content (definitely not to be neglected) and the other is RankBrain. Well, let's leave these two factors for another time.

Let's get back to the topic. Let's repeat - backlinks come first when ranking sites.

Not every link is rated the same.

We've given an example above with different Google responses to a link from your sister's site and a popular magazine page.

But what if you put a link to your site in the comments section of another popular site? What if you created a blog on Tumblr or Blogger (two popular sites) and linked to your site from there? And what if you linked from the most popular social network, Facebook?

Before you start looking forward, you should know that Google has improved a lot in determining whether a link has been shared by a user or by the company or organization itself.

Now let's look at the link types and how Google treats them.

Types of links (3 examples)

We have created three categories of links.

Natural links

What are natural links? These links are also called "editorial links" in English.

Get natural links by creating interesting, valuable, or even controversial content that other bloggers will naturally link to.

You can create a whole strategy to get such links. Try to think about the long-term or even historical value of the content being created. Would anyone like to refer to it in the future?

Outreach links

The outreach link category includes all links that you get by asking other sites if they would like to link to yours. Whether you get them for free, for a fee or some form of exchange, it all falls into this category. This includes links that you pay for someone to get for you.

Custom links

You can create many types of links yourself.

The most popular method is local business citations. If your business links to a site, you can add a link to your business to your business catalogs.

Catalogs are very easy to access, so they're less valuable to Google. For this reason, you should choose other strategies. Nevertheless, these links are practical and relevant, so they are among the best linkbuilding practices.

DoFollow and NoFollow links

When someone adds a link to their site, they are automatically "dofollow". However, there is an option to change them to "nofollow".

Why do websites also have nofollow links? This is an easy way for a webmaster to say they don't support the page. Theoretically, this is a method that can prevent the transfer of any SEO value to the pages you link to. But topics like this are complicated. We will explain when nofollow links are useful and valuable.

How to find out which links are nofollow and dofollow

The easiest way to find out which links are nofollow and dofollow is with the free FATREL tool. The tool was created by the SEO company FATJOE. They created it because they themselves have to go through hundreds of links every day and make sure they are suitable for their customers.

DoFollow links

It should be noted that there is no "dofollow tag" or "dofollow attribute". If someone talks about dofollow links, it means they don't have the "rel = nofollow" attribute.

NoFollow links

nofollow tag

If you find that your link on another site is nofollow, this is not the end of the world. First, you should try to make a decent deal with the website owner to make your link dofollow. However, it's best to discuss the terms before creating a post that will be hosted by another site.

If the page doesn't want to change the attribute of your links, you could try to compromise. Try to agree on whether to mark at least one link as dofollow. Your guest post will receive better promotion, your site will receive traffic again, and you will be able to add another dofollow link to your link profile.

This trade-off works well for larger websites, as they tend to have very strict rules about links in their content. But there are still ways to circumvent these rules.

Are nofollow links important?

First, try to play the role of Google. When evaluating a website, you need to find out what authority it has.

You will see two pages:

  • One of them has a few dofollow links. The links are from sites no one has ever heard of.
  • The other site has no dofollow links. However, the content author on the site is a talented CEO who has written an article for a popular web publication such as Forbes or Enterpreneur.com. Well, every link from this site is nofollow.

In this case, it is clear that the other site has more authority, even though it does not have a single dofollow link. Google has chosen not to ignore nofollow links and evaluates them at its sole discretion.

That is one of the theories. Let's take a look at Google's statement:

"We don't usually follow links marked as nofollow. Keep in mind, however, that there are other ways to find a site that has a nofollow link. For example, by sitemaps or links from other websites, so they can still be crawled. "

Focus on the word "mostly". Google usually ignores nofollow links, but under what circumstances would it follow them? It is possible that nofollow links from large publications could be this exception.

Dofollow as well as nofollow links are an important part of a good link profile.

10 linkbuilding strategies

Welcome to the fifth part of the article! How could you get backlinks now? Let's get to work.

First, we discuss a strategy called outreach linkbuilding. Most people prefer this method to begin with, because the results will appear the fastest.

Guest posting - Guest contributions

guest posting

You need:

  • Time or money to write guest posts, search for relevant websites and send emails.
  • Have already published a few articles to act as a good contributor.
  • It is very helpful if you already have a name in a certain industry, because then the site will more easily receive your guest contribution.

If you're just getting started with linkbuilding, this is the best way to get started. You don't have to invest anything but your time.

This is beneficial for you and for the site owner hosting the post. The owner gets free and great content. You get one or two backlinks.

Blogger outreach - Guest posts without information about the site

blogger outreach

Google has a complicated history with guest posting. All indications are that the link from the guest post is not as valuable to Google as the natural link.

Blogger outreach is the solution to this problem.

The principle of the blogger outreach strategy is exactly the same as the principle of guest posting - from addressing the website to publishing the guest article.

The difference is in the article itself. An article created using the blogger outreach strategy will not contain any information about you except a (true) link to your site.

Niche Edits - Links in existing content

niche edits

Look for websites that are dedicated to the same industry as you and ask if they would add a link to your site in one of their posts.

It is a very simple strategy and has been used for a long time. After the first attempt, you may notice that the links have a low conversion rate.

You can improve it in several ways. Think about whether the post can be edited to be more beneficial to you and to the page it is on. Restore outdated information and improve your post. Be creative.

Skyscraper outreach - Create enhanced content

skyscraper content

SEO genius Brian Dean popularized the outreach skyscraper strategy. This process is so well known that almost every major site constantly receives requests for cooperation based on this strategy.

Like the previous strategy, this one works by asking website owners to include your link in their content.

The difference is what pages you address.

Use one of the backlink analysis tools (in Part 6 of this article) to find a competing site article that meets the following conditions:

  • It has many dofollow links
  • You can write an improved version of this article

Write an email to persuade the website to include a link to your enhanced article in its content. This can potentially increase your conversion.

Infographic Outreach - Guest infographics

infographic guest posting

This procedure is a form of guest posting. You will find an article on a relevant specialized topic. Create an infographic (graphs, illustrations, symbols with text) and convince the website to include your creation in the content together with the link. Finally, you offer to write a paragraph or two where you mention your business.

You can use inforgraphy for:

  • Attention to short factual data, ideal statistical.
  • Explain complex topics in a few words and with the help of a visual.
  • Create clear historical timelines or an overview of event data
  • Creating short instructional diagrams (simple recipes)

Fix broken links

broken links

This strategy is based on finding your website that is no longer functional but is still linked to by other sites. Find such a page, create a similar or even better post. Contact the site owner who links to the broken page and ask them to link to your new and working page.

However, this process is costly and time consuming. You'll need to create new, much better content, and then spend time looking for sites that linked to old content. You must then contact them to discuss whether they are willing to link to the new content.

The Ahrefs tool can help you with this, where you can enter a domain and look for broken links. It will save you a lot of time. Some turn to the niche edits strategy mentioned above.

The niche edits strategy is very similar to fixing broken links.

Content syndication

content syndication

Have you come across an article on a popular site that read something like "Originally published on [site name]"?

This is exactly the content syndication. You create an article and publish it on your site and then offer it to a more popular site.

First of all, you must have wondered if there would be a problem with plagiarism. Google may fine you, but you can avoid this by contributing to well-known and trusted sites. The backlink to your page should include the rel = canonical tag. This will notify Google that the original article is currently on your site.

Syndication is not only advantageous for SEO. By posting articles on more popular sites, your content will gain more attention.

Citations in local catalogs of companies

local citation

If your business links to a particular site, citations will form a solid foundation for its website.

Linkbuilding is more challenging for local businesses. You and your local competitors won't be able to get a lot of links, especially if constantly creating content isn't for you. Quotes are a good way to get more general and specific links to your local business page.

Best of all, it doesn't cost a lot of time or effort. Creating local citations is not even an expensive affair.

Distribution of press releases

press release

Press release distribution is the process of creating and disseminating interesting news about your industry to journalists, online news sites, or the press.

It's no secret that PR (public relations) has been an important SEO tool for years.

Instead of addressing journalists, they will come to you.

You will also spend less time doing so. Instead of reporters asking you one or more questions and you having to formulate quality answers, they will usually create an entire article based on the content they find thanks to you.

Building a natural link profile

natural linking

The motto is, "If you arrange it, the links will come naturally."

Create the content that the pages will link to.
Try creating so-called referring baits that include:

  • Controversial or provocative articles
  • Article about tools, applications (eg Zillow Mortgage Calculator)
  • Quality infographics (animated infographics). For example, on the topic: How does a car engine work?

Linkbuilding metrics and tools

Before we even start, you can read the article on 41 free tools on the FATJOE website.

There are three SEO tools that people tend to use according to their needs and personal preferences. All three tools evaluate backlinks, but each uses its own method.

Ahrefs

Ahrefs is without a doubt one of the most popular SEO tools.

This tool provides the largest amount of backlinks data on the market. This is very impressive. Ahrefs will find backlinks that other tools would definitely miss.

It uses two metrics: Domain Rank and URL Rank. (DR & UR)

Domain Rank (DR) - rating on a scale from 0 to 100 according to the authority of the whole website

URL Rank (UR) - the same as DR, but this metric does not focus on the entire website, but only on one specific URL. For example, a privacy page may have a score of 0/100, because who would ever link to such a page. A viral blog post that has been linked to by hundreds of sites can have a score of 50/100.

Moz (SEO Moz)

Many people know Moz thanks to his huge range of free educational content. This tool is one of the oldest on the market.

Moz is attractive thanks to its free version, especially for those who are just starting out with SEO. The other two tools do not have a free version.

The two best components of Moz are Mozbar and Open site Explorer.

Both allow you to view key domain authority metrics. You will learn to work with it quickly.

It has two main metrics - Domain Authority (DA) and Page Authority (PA).

They are similar to the metrics that Ahrefs has, but Moz uses a different algorithm to evaluate the score.

In the SEO world, the terms domain authority and site authority are much more common and are used more often.

SEMRush

SEMRush has almost identical properties to Ahrefs. But Ahrefs offers more data on backlinks.

SEMRush is known to be a better tool for collecting traffic data. So if this is an area that is important to you, consider this tool.

You can decide by price. Both start at $ 99. Ahrefs is pretty picky about what qualities you get for that price. SEMRush offers more. For example, in SEMRush, you can track position changes of up to 500 keywords each day. With Ahrefs you can track 500 keywords per week.

SEMRush uses the Authority Score metric.

Instead of creating two different metrics, such as Ahrefs and Moz, SEMRush decided to create only one. Points domains or URLs on a scale of 1 to 100 based on the number and quality of backlinks and other factors.

How to track linkbuilding success

There are several facts that you could consider a success in linkbuilding. Some people only look at metrics, others value their relevance.

You should monitor your success based on the following four criteria:

  1. The number of links you get
  2. Metrics (quality) of the websites that link to you
  3. Improve the position of your keywords in search results
  4. Natural increase in traffic

The first two points directly track success through the links, and the last two points represent what really matters. Of course, you can't just attribute improved traffic and ratings to linkbuilding. But they still play a big role as one of the most important criteria for Google (which ranks your site in search results).

Tracking keyword positions is probably the most common method for observing the success of SEO and linkbuilding. Here are the reasons why:

  • Higher rankings in search results usually mean more visibility and more traffic
  • Location can change very quickly after making changes and getting new links
  • Location can change every day, and if it continues to improve, success can be attributed to linkbuilding

Ahrefs and SEMRush have keyword tracking software.

In addition to tracking individual keywords, Ahrefs also provides an overall graph combining all your ratings.

key positions

Linkbuilding myths

Myth: You don't need links to rank higher in search results.
Reality: You need them.

Yes it's true. While there are keywords that you can put in the forefront of search results pages without linkbuilding, the reason is probably that they're not competitive and people aren't looking for them.

Everyone is interested in a keyword that is searched 500 times a month (especially if it's a keyword with a commercial interest). Gone are the days when bloggers fought for the best position in search results. Now you have to face companies and startups with high marketing budgets.

Myth: Asking sites if they would add your link to their content is perceived as spamming.
Reality: It's not.

One may perceive an e-mail in which a smaller site asks to incorporate its link into the content of a larger site other than spam. Well, that shouldn't be the case.

When you start linkbuilding and write emails to other sites, they may treat you as spam. But that's just how you learn how it all works. The more sites you respond to, the better you will understand their strategies. You will gain experience and gradually learn how to create cooperation that will be beneficial for both parties.

Myth: You may be penalized for too many links.
Reality: The natural viral distribution is fine.

The last thing you want to do is damage your business. Gradual creation of a link profile is completely safe. Of course, if you don't have any links and you suddenly get 10 in one day, it will be a warning signal to Google that something is wrong. Well, if you get so many links at once, you probably haven't used honest white hat SEO practices.

Myth: Internal links will not affect your ranking on the search results page.
Reality: They will affect.

Internal links affect several things:

  • Google will crawl your site more often
  • They improve orientation in the content on the page
  • Google counts them in the PageRank metric. As Google put it, "The number of internal links on a page is a signal to search engines about the relative importance of this page."

Myth: Irrelevant links will not affect the ranking of the search results page
Reality: Relevance is important, but any quality site (even irrelevant) will help you.

For example:

  • A sports blog can link to a recipe page to give your audience a recipe for a delicacy to watch the match.
  • A meditation blog can link to a headphone page.
  • The dog care blog may link to a production page (because they are dedicated to safe material for making dog toys).

All these combinations are relevant in the context of the current article to which they refer. But their industries have almost nothing in common.

The links should make sense in the context of your site, but it's perfectly fine if you have a few links that aren't relevant to your industry.

Frequently asked questions about linkbuilding

What is linkbuilding and how does it work?

When linkbuilding, you try to get other sites to link to yours (link). Quality backlinks are a huge factor for search engines. Search engines crawl your site and look for links. The better the links you have compared to the competition, the more trustworthy your site will be and the better it will rank on the search results page.

What are the benefits of linkbuilding?

Every internet search engine needs a way to evaluate the popularity of websites. According to some, they have to rank them on the search results page. And over time, links have turned out to be the best. Specifically, their quality and number per page.

If you get a link from your sister's recipe page, Google will think, "Well, at least someone is linking to this page." it is referred to in a known publication. "

Does linkbuilding work in 2021?

The short answer is yes. Backlinks are still an important factor in ranking in search results. Although linkbuilding has a wild and complicated history, Google is constantly refining its web crawling tools, highlighting the importance of backlinks in ranking pages.

How do I get links for my site?

Try one of the strategies in this article. The best way to do this is to combine several strategies.

What is linkbuilding in the context of off-page SEO?

Off-page SEO includes all the activities you do outside of your site in order to optimize them. For example, asking other sites to link to you, creating content for other sites, and checking that your content is still available in citations and databases.

Three bonus linkbuilding strategies

Complaints about links

This strategy is not very well known.

Try to find broken links to your site or misspellings in your business name. Basically, you need to find all the links that incorrectly link to your site.

Once you've identified them, fix everything you can, and then contact other sites to fix the errors.

Take advantage of current events

We've already talked about getting links through press releases. However, there is an even better strategy.

You will need to respond promptly.

This strategy is not for those who are slow and too detail-oriented in their implementation.

The essence of the strategy:

  • A whole new message is coming to the world.
  • Write a comment on this event before all the media grabs this topic.
  • If reporters find your post and are interesting to them, they could quote it in their articles.

That's easy to say, isn't it?

Keep an eye on Google Trends, Google News, Twitter trends and news sites on social networks. Focus on news that is relevant to your industry.

Links from journalists

The dream of anyone who embarks on SEO is to receive a number of links from well-known internet publications.

You can use two strategies.

Try using the HARO service - Help and reporter out. Reporters are constantly very interested in new sources of information and opinions. You can be their source.

The HARO service is free, but an improved version can also be subscribed.

Your e-mail box will be bombarded with a number of different newsletters. Most offers will not be relevant to you.

The premium version offers features such as "keyword alerts." For example, if you offer guitar lessons via Skype, you can add "music," "online learning," "guitar," and "guitar lesson" to your keywords. You will only receive alerts for these terms. It will really narrow down your potential opportunities.

summary

The process of creating a link profile - linkbuilding - can be mysterious to you at first, then frustrating, but eventually it will become one of the most beneficial strategies. If you don't succeed at first, don't give up! After a few failures, success will surely be waiting around the corner.

source / pictures, fatjoe.com

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How to redirect 301 (301 redirect) https://www.seo-optimalizacia.eu/ako-na-presmerovanie-301/ Mon, 15 March 2021 13: 33: 06 + 0000 https://www.seo-optimalizacia.eu/?p=210865 The post How to redirect 301 (301 redirect) Appeared first on SEO - Search Engine Optimization.

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You may have tried to visit the site before and waited for the page to load, but instead was greeted by an error message. "404 Page Not Found" Error is one of the most famous. There are several reasons why a page may not load, and each has its own code. These codes are called HTTP status codes.

In addition to informing the site visitor of the error, the codes have several other uses. Status codes can take the form of redirects. Redirects created on the front end of your WordPress website must also be reflected on the static website. With the right procedure, this can be achieved thanks to FLATsite technology. Today we want to offer you a detailed guide to setting the status code 301.

Status code 301

The user should theoretically not even see status code 301 because it indicates that the site has been permanently moved from one location to another. For this reason, we know it as a redirect. 301 (redirect) redirects you seamlessly to a URL you did not enter, often without you even noticing. For example, you would type myflatwebsite.com and after loading the page you would see the address www.flatwebsite.com instead.

301 redirects are not created automatically - they must be done by the site owner. Thanks to redirecting search engines, they know that they should not search for the page in the old site, but in the new one.

When to use 301 redirects?

  1. To reassure customers about safety: When a customer shares their personal or financial information with you, it is important to make sure they are safe. The best way to do this is to display the httpx prefix even if it is not specified.
  2. To maintain site authority: a web is a set of web pages, so it makes sense that each page has the same number of common web addresses. Therefore, search engines know how to match all your websites to one site and improve your SEO rankings.
  3. If multiple URLs point to a single site: 301 redirects are useful when there are multiple URLs for the same address. You select a canonical domain (preferred web address) and redirect all other addresses to it.
  4. When changing the domain name: To avoid losing customers after changing the URL, it's a good idea to use 301 redirects and get customers to a new site. They won't be frustrated if they can't find your site and discourage them from finding a new domain.

Creating a Redirect 301

Since you already know when you should use redirection, we can show you how to set it up. Each platform works differently. For example, WordPress web authoring software has plugins that could help you, but you can also use an .htaccess file to create a redirect. HTML sites require you to enter relevant code.

FLATsite can automatically find all the correct 301 redirect configurations on your WordPress site and publish a static version with the changes made.

Server redirects

As mentioned, 301 redirects are not automatic, so they must be created by the site developer. This operation is performed at the server level or using the server to make the instructions apply to the entire site. The two server-level operations we will pay attention to are redirection from www to non-www and vice versa and redirection from HTTP to HTTPS and vice versa.

  1. How to create a redirect to www

To create a 301 redirect from a www domain to a "naked" domain (without the www), you'll need to paste the following code into your .htacces file:

RewriteEngine On
RewriteCond% {HTTP_HOST} ^ www.yourdomain.com [NC]
RewriteRule ^ (. *) $ Http://yourdomain.com/$1 [L, R = 301]

To redirect from a "naked" domain to a www domain, paste the following code into the .htaccess file:

RewriteEngine On
RewriteCond% {HTTP_HOST} ^ yourdomain.com [NC]
RewriteRule ^ (. *) $ Http://www.yourdomain.com/$1 [L, R = 301]

Remember, this is just sample code. Instead of "yourdomain", you must enter your own domain with the URL in the code.

  1. How to create a redirect to HTTPS

If you only activate the SSL certificate now, you need to create a 301 redirect, because you will now use the HTTPS prefix. Enter the following code at the beginning of the .htaccess file:

RewriteEngine on
RewriteCond% {HTTP_HOST} ^ yoursite.com [NC, OR]
RewriteCond% {HTTP_HOST} ^ www.yoursite.com [NC] RewriteRule ^ (. *) $ Https://www.yoursite.com/$1 [L, R = 301, NC] ”

Don't forget to enter your own web address.

301 redirects and SEO rankings

301 redirects could only affect your site's ranking on search results pages until 2016. Google considered the redirected and "new" sites to be two independent entities, with the old rating remaining, but the new site had to acquire it. Since then, Google has adapted and minimized the 301 redirect penalties. Today, a redirected page transfers most of its value to a "new" page.

301 redirects can help more than just retain customers. For example, changing the site from HTTP to HTTPS should improve your ranking, because Google also monitors the security of websites when they rank in search results. On the other hand, if you don't change all aspects of your site from HTTP to HTTPS, visitors to your website will encounter an error message. This is called an unsecured / mixed content alert.

Alerts for insecure and mixed content

Alerts for insecure or mixed content inform visitors about dangerous elements, although there may be some secure elements on the website (they have been changed to HTTPS). These sites cannot be loaded because it is not possible for HTTP and HTTPS content to load at the same time. In this way, Google tries to force websites to take the basic security protocol seriously. Failure to do so will be penalized.

At the end

301 redirects are necessary if you want to direct customers to a new website without having to remember the new URL themselves. If done correctly they shouldn't hurt you and can even improve your position on the search results page. All properly configured 301 redirects will be performed by FLATsite technology called a web crawler, and changes will be automatically reflected on your static page.

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12 backlink quality signals: Link Juice https://www.seo-optimalizacia.eu/kvalita-spatnych-odkazov/ Tue, 19 Jan 2021 14:19:42 +0000 https://www.seo-optimalizacia.eu/?p=210798 The post 12 backlink quality signals: Link Juice Appeared first on SEO - Search Engine Optimization.

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Not all backlinks are the same. Some are more valuable than others, some are completely useless and some can even be harmful. So how do you recognize them?

We have calculated at least 12 factors that determine the quality of backlinks and their ability to transfer authority and value to other sites, which is referred to as link equity or link juice. You should do this when building a good link profile:

  1. Watch the Google PageRank algorithm work
  2. Search for the highest quality websites
  3. Search for relevant websites
  4. Look for new sources of links
  5. Add links to the main content of the website
  6. Change anchor lyrics
  7. Put anchor texts in context
  8. Instead of nofollow links, choose dofollow
  9. Make sure users click on your links
  10. Continue to link to important pages
  11. Avoid accumulating links
  12. Prefer editorial backlinks

1. Watch the Google PageRank algorithm work

The PageRank algorithm is one of the oldest methods that determine the value of websites and is based on two principles. First, the more links to a website, the more value the page has. Second, the more valuable a page is, the more value it can pass on to other pages.

page rank principles

Principles of Page Rank

Although today the ability of sites to transfer value (link equity) is affected by several factors, the PageRank algorithm still weighs a lot:

gary tweet post

This means that you should prefer links to pages that are targeted by a large number of links from other websites. If you use the SEO SpyGlass application to search for links, pay attention to the data marked as Domain InLink Rank. The larger this number, the more backlinks the domain has, and the more authority and value it can pass to your site:

Domain InLink Rank

2. Look for the best possible websites

In 2012, Penguin was updated to reduce the importance of the PageRank algorithm. Google did not like the fact that SEO experts bought thousands of memorized backlinks to manipulate the ranking of pages in search. Therefore, Google began to focus not only on the quantity but also on the quality of backlinks. The pages in your link profile must only come from quality sites since the update was introduced. Now you can no longer manipulate the algorithm and set up private blog networks (PBNs), add "thin content" that gives users nothing, or share the same content with little changes. The end has been over-optimized anchor texts (visible parts of a hyperlink) and a negative user experience.

Google will respond appropriately to the amount of spam in your backlinks. One possibility is that it won't do anything, but on the other hand, it may suppress or even penalize your site when searching. The downside is that you don't even have to know if your backlinks come from poor quality sources. They appear naturally over time or can even cause negative attacks on SEO. Therefore, we recommend that you regularly check backlinks and remove those that appear to be suspicious.

If you use the SEO SpyGlass application, you will detect malicious backlinks immediately. A new feature inspired by the Penguin update called Penalty Risk has been introduced in the application. Here you can see all links and their spam scores in one place:

Penalty Risk

The score is calculated by combining different data. Domain age, IP and C-block uniqueness, Google indexing, number of links, anchor text optimization, and link placement are considered.

If you find suspicious backlinks, you can add them to a separate folder, then download it and paste it into Google Link Spacing. Google will no longer consider these links when considering your site.

3. Search for relevant websites

Links from thematically similar sites will give you more value than links from irrelevant sites. Which makes sense mainly because Google sees links as recommendations, and recommendations from someone who knows what they're talking about are always more valuable.

If you owned a bike shop, logically, your site would benefit from links to bike reviewers, local bike clubs, or bike suppliers. These links weigh the most. Such a reference to floristry would be almost useless to you.

You can easily find thematically similar websites by looking at the sources from which your competitors are getting links. Links that two or more of your competitors have in common will be useful to you. They are most likely involved in a similar industry to you and your competitors. These sites will also be happy to share your link - since they link to more of your competitors, it means they don't have an exclusive relationship with any of them.

Using SEO SpyGlass, you can find sites as follows: go to Domain Comparison and then Link Intersection and add a few of your competitors. When the tool finishes analyzing their link profiles, you'll see a list of backlink sources that competitors have in common:

relevant websites

4. Look for new sources of links

The number of links in your profile is as important as the number of unique referring domains. There is evidence that websites with a greater variety of link sources rank higher in search results, which also makes sense. Tell me, is it better if several people or one person around you recommend something to you? Probably the first option.

diversity of links

For you, this means that you should not be satisfied with just a few referral partners. It may seem very tempting to continue creating content for the same resource, but don't forget about new opportunities. Some content could be more valuable if added to a new website.

5. Add links to the main content of the website

A model called a "reasonable surfer model" indicates that links are ranked according to their placement on the page. Links placed in the main content or highlighted links with proper anchor text that are placed in the relevant context are likely to be more valuable. After all, why would they be placed like this if they weren't important?

link in points

Conversely, links that are located in the sidebar or footer of a page are perceived as less valuable. These links are usually present on all pages of your site, which means that they are not linked to a specific page. In addition, the user usually does not even look at the side panel or foot.

6. Change the anchor texts

In the good old days of SEO, your anchor text must have sounded exactly like your main keywords. So if you want to get a good place in the keyword search for blueberry muffins, all your anchor lyrics should include the words blueberry muffins. That's how it really worked then.

But after the Penguin update, Google began looking for potential signs of unnatural link building. And one of these features was over-optimized anchor text. If hundreds or even thousands of your anchor texts sound exactly the same, there's a good chance you've got the links naturally.

To avoid suspicion, anchor texts should be different. Of course, some of them may contain your brand, others your keywords, but others should be exceptional and natural.

To track the diversity of anchor texts, we've added an Anchor Texts section to SEO SpyGlass. Here you can see which anchor texts are the most popular and you can even find out how diverse they are:

various anchor lyrics

Use different anchor texts

7. Put anchor texts in context

There is evidence from practice and patents that Google rates links and ranks websites based on the text around anchor texts (around the visible parts of hyperlinks). The patent says that Google takes pieces of text from both sides of a link and looks for potential keywords in them. The site will then rank on the results page that appears after searching for these keywords:

content around the anchor

Add content around the anchor text

This way, Google can determine if the link is natural. It compares the keywords found with the area of ​​interest of the page it links to and monitors whether they are related. Spam sites probably don't make the effort to surround links with meaningful text, so Google won't find a match in this case.

Try to write at least a few coherent sentences around the links with keywords related to the page they link to.

8. Choose dofollow instead of nofollow links

In 2005, the nofollow attribute was introduced to combat link spam. Adding it to a link stops the transfer of authority between pages, and the landing page doesn't get any benefits. In essence, it eliminates the efforts of SEO spammers to spread their links across the web.

Most Web 2.0 platforms today add this attribute wherever users are free to add content. These include social networks, blogging sites like Medium and Q&A, websites like Quora, forums like Reddit, and commenting services like Disqus. If you added the link somewhere where you do not need any consent, it will be nofollow.

In addition, when arguing about blog posts, you are often only offered a nofollow link. Sometimes this is a general principle for all guest contributions, but other times it means that your company is not considered reliable and another website is not yet willing to share authority or value (link equity) with you. Always agree on whether the links in your post on the host page will be nofollow or dofollow.

In the SEO SpyGlass application, you can find out which sites usually provide dofollow links:

dofollow vs nofollow

9. Make sure users click on your links

One of Google's search patents describes the relationship between backlinks and traffic. Google analyzes a set of trusted sites and sets a standard for traffic. It will show you how many visitors you should get for each backlink. If there is a big difference between the number of backlinks and the number of visitors, your links will either be ignored or Google will degrade you in search.

It's still just a patent, so Google doesn't necessarily use this technology. But if it uses it, we will advise you on a few simple ways to protect your website. First, if you are writing a post that will be hosted on another site, do not try to overwhelm it with many backlinks. Only enter links that users click on. Second, don't include backlinks to fake or unpopular sites. This way you will have a lot of links but no traffic.

10. Continue to link to important pages

Another Google patent suggests that the quality of some backlinks may deteriorate over time. If the page is usable, it should constantly receive new backlinks. Google will easily check. The number of backlinks is divided by the age of the page, and the larger the share, the better the page rank.

This patent may seem strange, but its consequences are justified. If you want your important sites to stay alive, you need to provide them with new backlinks. You can do this, for example, by embedding a link to that page in new content. You can also update and republish older pages to attract new readers and, if necessary, get new backlinks naturally.

11. Avoid accumulating links

We've already mentioned the reasons why a lot of links on one page won't help you. This reduces the amount of authority passed through each link. Each link becomes less dominant. You will have a large number of links, but the traffic will remain the same. It also contributes to user dissatisfaction. Pages filled with hundreds of links do not appear to be intended for human readers, and Google may begin to suspect you of spam.

12. Place backlinks reasonably

Google evaluates backlinks according to various criteria. One of the main indicators of link quality is its correct placement. This means that the site owner should intend to place a link to a specific page, and preferably with their own will.

Google will be happy to explain which backlinks it considers to be misplaced (not placed by the site's editor). These include ads, user-generated content, directories and bookmarked pages, auto-generated links, sitewide links, and links embedded in web-wide widgets.

At the end

There have been many advances in search, but few are as important as Google's Penguin update and subsequent changes to backlinks. In fact, Google has improved so much in recognizing unnatural links that there is almost no way to "build" them. However, if you follow the tips above, you may be able to do so.

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SEO trends that you can expect in 2021 https://www.seo-optimalizacia.eu/seo-trendy-2021/ Mon, 07 Dec 2020 09:44:59 +0000 https://www.seo-optimalizacia.eu/?p=210706 The post SEO trends that you can expect in 2021 Appeared first on SEO - Search Engine Optimization.

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Google updates its search algorithm thousands of times a year. Sometimes there are big updates, but you won't even notice most of them. Therefore, search rules are constantly changing, which doesn't make search optimization easy. 

But if you know the history of Google updates, you know that their sequence can be predicted and you won't be surprised. Step by step, Google is improving in searching for really relevant content. This means that it is becoming increasingly difficult to manipulate Google using techniques that manipulate search results, such as black-hat and gray-hat tactics. Almost everything depends on the content itself.

Of course, people have begun to wonder if search engine optimization is still justified in this case, and this year we've seen many articles claiming that the days Search Engine Optimization are already counted. I wouldn't go that far. It is true that some SEO practices are becoming part of other branches of digital marketing and some are disappearing completely. But on the other hand, they are constantly being created as well new SEO industry such as structured data, entities, and site search optimization is becoming increasingly complex. Search Engine Optimization we don't have to bury yet. On the contrary - it is more competitive and professional and more and more SEO subcategories are emerging.

In this article, I will focus on some of the newer ones SEO trends and analyze the factors affecting placement in search results that have emerged in recent years and are expected to become even more dominant:

  1. Metric data from the new user experience will affect placement in search results
  2. Mobile site indexing priority will apply to all pages
  3. Artificial intelligence will guide all searches
  4. Entities and backlinks will be equivalent
  5. EAT factors will be more important
  6. Local SEO will become more complex
  7. Structured data cannot be avoided
  8. Google will use its best endeavors to satisfy the user's intention

Metric data from the new user experience will affect placement in search results

In May 2020, Google introduced a new concept called Core Web Vitals. It includes three new metrics that Google uses to measure user experience. All three metrics are more or less focused on the speed of the website - the speed of its loading, how quickly it becomes active and the stability during loading.

metric data

Google recently announced that Core Web Vitals will officially become a rating tool in May 2021. These metrics will primarily become a decision factor, not a strong evaluation factor. For example, if two pages appear with equally relevant content, of similar quality and authority, then they will decide on the page order of the user satisfaction metric.

In addition, Core Web Vitals will act as a qualifier for sites striving for the top spot in Google News. Previously, only AMP pages (pages that load quickly on smartphones) could get into the main news section because they were reliably fast. Since Google can now measure speed with Core Web Vitals, all sites with a sufficient optimization score will be given this opportunity.

Google is considering introducing an identifier to identify search results that give users a good impression. The identifier will be similar to marking the AMP pages with a flash icon. This way, users would be able to identify which pages are fast and will be able to prioritize them over slower pages.

How to optimize

Core Web Vitals metrics can be measured using various developer tools from Google. For example: PageSpeed ​​Insights, Chrome UX Report, Search Console, Chrome DevTools, Lighthouse and Google Chrome Web Vitals Extensions. Most of these tools will suggest how you should improve your metrics. You can follow their advice until you are satisfied with the result.

Mobile site indexing priority will apply to all sites (mobile-first indexing)

Already in 2016, Google began to give preference in the index mobile versions of websites. This means that when you rank in search results, the mobile version of your website will load more.

However, the transition to mobile version preference is a slow process. Google checks each website to see if its mobile version is ready. If the page passes the check, then Google will rank it in the mobile version. In addition, all new websites are indexed for mobile phones by default.

4 years have passed and this process is coming to an end. But there are still a few old websites that have failed to adapt to smartphone displays. Google is not going to negotiate with these websites and will force them to submit to the priority indexing of mobile sites. The transition is currently scheduled for March 2021

How to optimize

If you're still waiting to optimize your site for mobile, Google has created a detailed list of everything you need to consider. Don't worry, most of the transition can be done simply by going to responsive website design.

Artificial intelligence will perform all searches

In 2015, Google enriched its algorithm with a component RankBrain and in 2019 introduced a new one BERT algorithm. With these updates, Google has made a significant leap in the use of artificial intelligence to interpret search queries and search results. One year after the launch of the BERT algorithm, the use of artificial intelligence in English searches has risen from 10% to 100%.

The BERT algorithm has proven its effectiveness in recognizing the exact intent of a search query. Can solve lexical ambiguity, learn new words, correct mistakes, find synonyms and take into account excluded words. Here you can see one of the cases where BERT has improved an inaccurate search result to a completely accurate one:

artificial intelligence

BERT is the algorithm responsible for so-called "passage indexing". The algorithm can extract the relevant passage from an almost irrelevant point:

algorithm bert

Artificial intelligence search can highlight relevant parts of a video, recognize songs from the blink of a melody, and many other seemingly impossible things.

How to optimize

The BERT algorithm understands natural human language, so you don't need as much SEO help to publish content. Now you can write for users, not search engines. You no longer have to force keywords and variations into your texts, so you have more room to improve your writing. 

Entities and backlinks will be equivalent

To date, Google's knowledge graph has accumulated more than 5 billion entities and 500 trillion entity properties. Which is not so much when we take into account that entities are not only famous people, but also books, songs, movies, companies and other concepts - literally everything.

More importantly, Google has developed a new technology to search for new entities (it no longer writes them off from Wikipedia). It now uses artificial intelligence to track the syntax associated with existing entities and see if it introduces them to new entities. This is a simplified explanation, but that's basically how it works.

So instead of linking websites with backlinks, Google will build a network of entities that will be interconnected, basically like in the real world. According to this model, Google will know which companies are trustworthy, which authors are experts, and which content really deserves a better place in search results.

How to optimize

First, it would be good to read the post page link-assitant.com about entities. You will learn what entities are, how they are used and how you can use them in SEO. For example, you can try creating an entity from your brand (using clear syntax and frequent mentions), creating a Google My Business profile, trying to use structured data, or finding relevant entities to include in your content. This process is similar to building backlinks or keywords, but it's a little more complicated.

EAT factors will be more important

EAT stands for Expertise, Authoritativeness, Trustworthiness, translated as Expertise, Authority and Credibility. The topic of EAT factors is controversial in the SEO community. Some argue that EAT factors are taken into account when ranking pages in search, others say that it is not possible for Google to be able to register EAT at all with its algorithms.

Google cannot answer most EAT questions directly. It cannot check whether the information on the website is scientifically accurate or whether the author himself is an expert. Google can only check indirect EAT signals. For example, if a page mentions all the correct entities associated with a certain topic, it means that its content is probably correct. If the author's name is known on the web and associated with other thematically similar platforms and profiles, then the author is probably an expert.

eat seo factors

These capabilities of Google are improving every day. With the help of artificial intelligence and a constantly growing knowledge graph, we can assume that Google will soon be able to reliably measure EAT factors.

How to optimize

Don't worry, it's not all about entities and artificial intelligence. Many indirect EAT signals are relatively common and easily detectable. Good old backlinks they are still an indicator of authority. Security protocol and user satisfaction is still a signal of credibility. See the guide at link-assistant.com for easier ways to signal your expertise, authority and credibility (EAT).

Local SEO will become more complex

Until recently, Google recommended local businesses based on their distance from the user. In recent years, it has turned away from the distance factor and attention is beginning to pay attention to quality and relevance. This means that companies have more opportunities to influence local rankings.

Google is happy to provide them with the tools they need. My business on Google is constantly adding new features to its profiles. Businesses can share posts, answer questions, add products and services, make reservations and write messages - all from just their profile. The profiles are so detailed that in most cases users don't even have to visit the company's website.

Following the advent of the COVID-19 pandemic, Google did not hesitate to offer even more options on Google My Business. You can mark your business as temporarily closed, add customized opening hours, accept financial donations, sell gift cards, and highlight security measures: 

local SEO

Due to the pandemic, Google introduced an interesting update that allowed telemedicine providers (remote transmission of medical information) to create a Google My Business profile. Until then, online companies could not register. Some SEO experts think this is a step towards even greater change.

How to optimize

The best thing you can do for an SEO site is to optimize your Google My Business profile. Treat it like your other website, study all its options (posts, questions and answers, features, etc.) and follow your reviews closely.

You can no longer avoid structured data

Structured data is not a new trend - it has been talked about for years. Although their importance is still growing, they are not yet perceived as a full-fledged tactic in the SEO world.

The clearest place where structured data can be used is the rich results (rich snippets), which are necessary especially if you want to get a good position on the recipe or news page:

structured data

You can also use structured data in local SEO. There is a scheme called "local business" in which you can enter your business, address, and main contact information. Once you apply the scheme to your website, it will give Google information about where your business is located and improve your chances of your site appearing in local search results.

This data will also help you create entities. Although Google can retrieve entities from unstructured data, you can speed up the process. You can use structured data to identify important places, people, and companies.

How to optimize

It may seem to you that working with structured data will be too complicated and you will not be able to handle it yourself, but the opposite is true. All you need to do is add snippets of HTML to your content. You can do this manually, or use Google Help with Structured Data Tags to do it for you. For more information on structured data, see the link-assistant.com article

Google will use its best endeavors to satisfy the user's intention

Thanks to the BERT algorithm, Google can find not just pages, but smaller parts, to show you exactly what you're looking for. For example, if I wanted to know if elephants could jump, Google would show me exactly the part of the article that answered my question, and I no longer have to visit the website itself.

algorithm bert

If I wanted to know how to sharpen a knife, Google will skip the unnecessary parts of the video and show only exactly the part I need.

bert video algorithm

Google also answers your queries with multimedia results, dashboards, lists, and spreadsheets: 

multimedia results

For SEO, this means that multiple queries will be answered directly on Google and above all pages in order. And since the BERT algorithm has full access to search, it will happen even more often.

How to optimize

Create your content with the rich snippets in mind. Try to create sentences with the same grammatical structure, and Google may turn them into lists. Add a FAQ section to your site and Google can use them to answer users' questions. Mark important sections of your YouTube videos, and Google may offer them as a result of highly specific search queries.

At the end

Search engine optimization seems to be taking on the role of assistant. In the past, SEO was the main engine, and with it you were able to get to the top of the search results page, although your site may not have been the best. Today it is different. You definitely need to have good content and then you can use SEO to get Google to notice you. In the future, the SEO side will become even more complicated as multimedia results become more common. The site will no longer be beaten by rankings, and multimedia results will become a priority.

Source: link-assistant.com

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Local SEO - 6 effective linkbuilding strategies https://www.seo-optimalizacia.eu/lokalne-seo-blog/ Sun, 22 Nov 2020 21:16:46 p.m. +0000 https://www.seo-optimalizacia.eu/?p=210675 The post Local SEO - 6 effective linkbuilding strategies Appeared first on SEO - Search Engine Optimization.

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It is well known that links have a huge impact on your search position. Nevertheless, some small business owners still underestimate and even refuse to be able to linkbuildingSo building backlinks really does help. Links determine the authority of your site and your domain - these two factors Google considers when placing pages in search results.

Still not sure if you should build a local link profile? Consider this: according to research by BrightLocal, up to 84% of experts at search engine optimization (SEO) claims that link building is key for their local clients.

local seo chart

In addition, every expert in the survey confirmed that linkbuilding improves placement on a local search results page, and more and more are seeing it as "very effective."

Now that you realize the importance building local backlinks, we can look at several strategies. It is perfectly fine if you use to build links for local SEO common strategies. Well, I suggest you try a slightly different approach.

Why should you change linkbuilding tactics?

The reason why it should be local SEO and linkbuilding to do a little differently can be summarized as follows - if you're trying to do a local search and enter, for example, "breeding needs near me," Google will use a special algorithm to show you results specific to your location. 

DealerOn's Director of Search and Social Networking, Greg Gifford, made it clear that the source of links to your site may be completely irrelevant to your company, but most importantly, their location. In other words, you need to create a local link profile and increase your relevance among local users. Other country- or industry-wide links are also useful, but serve more as a bonus.

Now I'll introduce you to six powerful linkbuilding strategies to help you find new customers, support your business locally, and incredibly improve your search results.

1. Find out what backlinks your competition uses

Who doesn't like spying on competition? Definitely not SEO experts. Revealing competitor link profiles is the best starting strategy for the following reasons:

1. This is a good opportunity to explore your local competition
2. Find backlinks that your competition has already verified

With SEO SpyGlass, you can find all the backlinks to your competitors' sites.

How to do it:

1. Launch the SEO SpyGlass application, create a new project for your website or open an existing project.

seo spyglass

2. Then go to Domain Comparison and click Add Domains. Enter your competitors' websites in the window that appears and click OK.

comparison with the competition

3. This way you can compare your website with those of your competitors and understand why they are doing better than you.

the result of the comparison of the competition

4. Now you know what needs to be improved in your link profile and you can move to Link Intersection, where you can see the links you have in common with your competitors.

5. To find new backlinks, click Prospective Domians in the menu on the left, and SEO SpyGlass will search for websites that point to your competitor's site, but do not yet point to yours.

suitable domains

 

2. Ask your local site to host your post

Not surprisingly, content marketing is on the rise in 2020 as well, and it won't change that easily. The effort and time you put into creating content for other websites (guest blogging) will definitely pay off. This strategy will make you visible, bring you new links and users, and increase site traffic. Guest blogging begins with the search for relevant opportunities. You can find them now with the Link Assistant application. Just choose the right search method.

How to do it:

As you are involved in local linkbuilding, it is clear that you need to focus on local blogs. Therefore, you need to set up a search engine specifically so that the tool can only select blogs in your area.

1. Start the LinkAssistant application and create a new project.

2. Go to Preferences and then Search Engine Settings

search engine settings

3. Click the button next to the selected search engine labeled Add Custom, type the address of your area in the Preffered Location box, and click Apply. Then add a shorter location name and press OK.

Now that you have your specific search engine set up, you can start searching for sites that could host your posts.

1. Click Look for Prospects, select Guest Posting as your search method, and click Next.

guest posting

2. Now add a few key words that describe your field. In the Search engine option, select your specially created search engine and click Next.

keywords

3. In the last phase, do not change any settings and click Finish. Now you need to wait for the app to find pages that could potentially share your content.

All you have to do is write a great post with links to your site and send it to the editors. You can also contact sites that could potentially share your post via email directly from LinkAssistant.

3. Use the mention of your site without linking to it

Most customers who write online about your products or services do not link to your site. There is a high probability that customers have mentioned your site countless times, but have not linked the post to your site. You are losing profit. Therefore, you should find these posts and add a link to them.

It used to be very difficult to find all posts without links. But with Awario, you can effortlessly find, sort, and make good use of them.

How to do it:

Launch the Awario application and add a new project by clicking the Add alert icon next to Mentions.

failed

2. Then you need to add the keywords you want to track, and this tool will find a full list of the posts they mentioned in a short time.

failed kw

3. Now you need to find posts without links. All you have to do is contact the editors of the website and ask if they would add a link to your website to the posts about your company.

Of course, in order to contact the site, you need their e-mail addresses. You will use the hunter.io application for this.

4. Access local business catalogs

Another good strategy is to increase the number of citations. Local quotes help users find local companies. More importantly, they can significantly improve your position in search results. If you don't know what a quote is, it's when information like your name, address, and phone number are mentioned in one place.

Quotations can appear in local business catalogs, applications, websites, and social media. The easiest way is to build citations in local company catalogs, which we will now address. In the Czech Republic, you can register a company in the catalog Firmy.cz and so get a backlink.

Each city usually has its own directories or catalogs, which are easy to find and you can include your company in them. You can find them by searching for these keywords, for example:

"Recommended links" location

Add Page Location

Add Business Location

Location * company directory

However, if you want to save time and effort, LinkAssistant can help you

How to do it:

1. Launch LinkAssistant, go to Look for Prospects in the upper left corner, select Directories as your search tool, and click Next.

catalog pages

2. Enter the keywords that best describe the industry in which you do business. According to them, the application will find suitable catalogs of companies. Remember to use your specific search engine so that the tool can only find local business catalogs.

3. Then go to the Search engine tab, click on Google advanced search, select your location and click Next.

key words 1a

4. Finally, do not adjust the settings and click Finish.

Great, now the app can find a lot of local business catalogs!

5. Write about local events

Another way to create a good link profile is to create content that people will share. People will always be interested in local events, so you might consider adding a blog section to your website.

You can share information about local events or news on the blog. People interested in local events will be happy to share your site. Kill two flies with one blow - improve site traffic and get local links.

6. Reach out to local influencers

Marketing is increasingly revolving around influencers. According to the BrightLocal website, the best way to get local backlinks is to build relationships with local businesses and influencers.

You can visit government sites, social networks, or blogs to find suitable influencers in your field. It is always better if they are relevant to your industry. If you own a coffee shop, try to reach sites that are interested in local restaurants, for example. You can also offer bloggers to collaborate by offering them your services or product for sharing your link.

You can take a slightly different approach. If you have found a suitable influencer you want to address, see if he is going to host an event. Take part in it, get to know each other in person and talk about how you can help each other.

Track your progress

Tracking your link profile is just as important as building it. To find out if your links are still active and don't turn into nofollow links that search engines ignore, you need to follow them. You can use the SEO SpyGlass application.

How to do it:

1. Launch the SEO SpyGlass application and create a new project.

2. Then go to the Backlink Profile and then to the Backlinks, right-click on the header of any column and add a column called Backlink status and Links back to the workspace. ).

bad links

3. With the columns in place, click the update button and select Backlink Page Info, Linked Page Info, and Penalty Risk to update them.

4. Then look at which links are no-follow and which have a risk of a penalty of over 70% - check these links first.

I highly recommend that you check your backlinks and their development regularly.

At the end

I want to emphasize that the importance of linkbuilding will not disappear so easily. Of course, it will take some time, but if you want to improve your position in search results and maintain it, creating links should be your long-term priority.

Remember that you are trying to get local links, so look for them in your area. Try to prioritize quality links that are relevant to your industry, and it won't be long before your position in search results improves.

Feel free to share your views on these strategies. If you have any other ideas for creating local links that you could add to this list, let us know. In other words, we see ourselves in the comments.

Source: www.link-assistant.com

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When is it worth taking a risk with SEO? https://www.seo-optimalizacia.eu/kedy-sa-pri-seo-oplati-riskovat/ Fri, 23 Oct 2020 11: 02: 33 + 0000 https://www.seo-optimalizacia.eu/?p=210655 The post When is it worth taking a risk with SEO? Appeared first on SEO - Search Engine Optimization.

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It is understandable that many entrepreneurs cannot appreciate SEO. There is a lot of information and misinformation about search engine optimization that can affect their opinion.

It takes months for an effective SEO strategy to show positive results for companies. The chosen tactics may not make sense to inexperienced people, but in the end, these procedures can be significant Improve your online visibility and profit.

Most companies are uncertain when trying new strategies, but the truth is that almost every business decision carries some risks. Some can be avoided, but some can cause extraordinary improvements.

The question is when the risk pays off and when not.

Before we get started, the following should be noted: Companies are most at risk when they decide to completely ignore SEO. Do you understand? All right. So let's look at the risks.

Here, the risk pays off

 

  1. Small and big changes

The overall goal of SEO is improve traffic to your website thereby increasing the number of transactions executed.

However, this will not happen if no one clicks on your page.

What if your site is in the top position when searching for a particular keyword, but no one clicks on it anyway?

There are various reasons for this, and it may take a while to find out why a website doesn't live up to your expectations.

The only way to find out is by using A / B testing. You'll need to focus on one element at a time, whether it's meta descriptions, headings, or content, and test them in different page variations.

This is all fine and a little obvious. So where is the risk?

You have to go through a long journey full of trial and error until you find the right combination of words and layout that will be most beneficial for improving traffic and the number of transactions. During this time, you may come across a combination that will reduce traffic to your site for a while.

But this risk is worth taking. Once you find the right combination, you'll be able to focus on it and improve traffic, increasing your revenue.

When making changes, you should record what you changed, when you changed them, and the date Google crawled the new changes. Here's how you can see if the changes have affected your position on the search results page. Make sure you use a reliable keyword-checking tool to keep your listings correct and useful.

Take advantage of our services at check keyword positions in search.

  1. Obtaining and providing high quality backlinks

Why should you put a link to another website on your website, risking your customers leaving you?

Backlinks They are an important part of SEO and most companies try to get the most out of them. Backlinks help with your placement and with building authority.

But it's not just that you have the most links. You have to provide something in return.

The truth is, if you provide a link to a higher quality page, you run the risk of losing visitors. However, this will show Google that you are linking to quality sites that have already been created.

Remember that websites that knowingly link to malicious sites with low quality and lots of spam run the risk of being penalized by Google. You may also be penalized if there are many links from these poor sites to yours.

  1. Improve the structure of your URL

Ideally, your homepage URL should be short, and should include only your business name. For example www.mojafirma.sk. You need to create a short, simple, concise and easy-to-remember URL.

However, the addresses of other sites should contain targeted keywords and should reflect the content of the page.

Especially don't let it get out of your control. If the URL is too long and descriptive, the search engine will not display it in its entirety and will insert it […] where it is shortened.

So maybe it's time to edit some of the URLs along with a general overhaul of the website structure.

The risk is that these changes may affect your rating. Editing old URLs and diverting users with 301 redirects can degrade your traffic as well as your search results.

But if you do it right, you will create an elegant structure that will appeal to both search engines and users.

  1. Website overhaul

Once in a while, the website needs to be updated and redesigned. Redesign can be risky, expensive and even time consuming.

But once comes the time when your website needs improvement. If a website looks outdated, it may still be browser-optimized, but users won't be able to navigate. There are many reasons why you should take a closer look at your website and consider a complete overhaul.

Like a URL change, such changes can affect your position in search results, as Google will try to re-evaluate your website. You can also steal customers who are used to your old site.

But Google understands that websites have to go through such big adjustments from time to time, so most of the time you'll be back to where you were in the search results. You have to be patient. Most of your customers will get used to the new website over time. More importantly, with an updated website, you have a better chance of attracting new customers.

If you need a redesign of the website or a completely new website, we have programmers ready for you, contact us.

  1. Buy expired or available domains

For some reason, some website owners will not renew their domains, allowing others to purchase and use them.

When you buy a history domain and redirect it to your website, you can potentially quickly and easily increase the number of backlinks to enrich your site.

But with this approach comes serious risks. Therefore, you should only do this if you know exactly what you are doing.

For example, the domain you buy must be related to your type of business. It should be professional and legitimate. If the domain is still rated and has some traffic, and if users redirected to your site find that it has nothing to do with their original search, it only leads to dissatisfaction.

Expired domains spammed with content and links will be redirected to your site, which may jeopardize your position in search results or cause you to be penalized by Google.

However, this tactic is money-saving, and if you follow best practices, it has the potential to improve traffic to your website.

If you need advice on how to do this, We are here for you.

It is not worth taking a risk here

Once you know when SEO risks take place, let's say when risking will do you more harm than good.

  1. Poor landing pages (or no landing pages)

You can easily and in large numbers create doorway pages that focus on specific keywords or groups of keywords. Those who know how to work with SEO work properly with a site doorway type is usually avoided. Google doesn't like them and penalizes sites that use them.

Google's attitude toward these sites alone should be reason enough to avoid them.

Google only accepts landing pages if they offer exceptional, clear, and valuable content and information to the visitor. In other words, it will only allow it if it looks like regular content on your site.

There is no reason for you to deal with them, so don't take risks.

  1. Block neutral backlinks

You want only good backlinks to your site, not bad ones. But what do you do with neutral links that don't help or evaluate your rankings and optimizations?

Neutral backlinks may not be beneficial to SEO, but they also do not penalize Google.

After an update called Google Penguin, some websites did not get penalized for bad backlinks because Google found that the websites did not control every page that linked to them.

Consequently, it is more difficult to penalize sites for malicious backlinks.

The only way to detect bad, low-quality spam links on your website is to notice if Google has taken manual intervention on your site.

If Google has not intervened on your site, backlinks to your site are secure, but may not be of sufficient quality to improve your ranking.

It is possible to block certain links, but you must be careful. If you try to block all neutral links, you run the risk of blocking sites that may have improved your search position.

We will do it backlink profile analysis and find out which links pull your page down.

  1. Remove or compress content or pages

Removing a page from the web may not seem serious, especially if you want to remove a page with a product or service that you no longer offer.

Once you delete the page, the keywords you searched for are gone. The same happens with a URL that also contains site-specific keywords.

To avoid risking your place on a search results page, consider keeping these pages even if you no longer sell the product. Simply leave a link for customers on the page that redirects them to a similar page with the relevant product or service.

If you're merging two pages into one, be sure to include 301 redirects in your old URLs to make sure you don't lose any clicks.

  1. Using identical keywords in anchor text (Anchor text)

It may seem logical to include targeted keywords in the anchor text of a link to your website. After all, you want your website to appear when you search for this keyword or phrase.

This practice was once popular in the SEO world. Unfortunately, it was abused by black hat SEO users. They added too many identical keywords to the anchor text that linked to their page. The links themselves did not come from sites with great authority.

Since then, Google has cared about this and will punish anyone who abuses the practice. Don't risk it. Find a more natural way to link to your website and build a more diverse portfolio of backlinks.

  1. Too many small SEO changes

It is a good idea to update the content of your website from time to time. Google prefers new, updated pages.

But constantly small changes in content and appearance (for SEO purposes) will be noticed by visitors and Google.

Making changes in large numbers or very often will get negative attention from Google, which will find your site suspicious and likely penalize it.

Over time, visitors will also notice the changes (mainly because these changes are directed to search engines and not to them). If this happens, you can make it harder for them to navigate the web, and the page will lose its value to them. Some visitors may even begin to suspect your website.

Balance risks and profits

You definitely need your business to succeed Search Engine Optimization. There are many risks, some of which are worth taking, as they can bring favorable results to your business. Other risks may damage or hamper your internet marketing strategy and online presence.

Although SEO carries risks, you will take more risks if you completely ignore it.

 

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Why doesn't the website appear in Google search? https://www.seo-optimalizacia.eu/webstranka-nezobrazuje-google/ Wed, 21 Oct 2020 08: 30: 38 + 0000 https://www.seo-optimalizacia.eu/?p=210556 The post Why doesn't the website appear in Google search? Appeared first on SEO - Search Engine Optimization.

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Being in the top of the search results page can certainly increase your visibility, authority in the industry, and quickly recoup your investment.

Why isn't your site still on top?

Sooner or later, this question was asked by almost every company. Unfortunately, there is no clear answer to it.

Better said, there is no clear answer to it.

There are many reasons why your website may not be placed. If you think an eternity has passed and you still don't see a positive result, consider these options:

Give it more time

The video below from Google Webmaster encourages you to work with Search Engine Optimization (Search Engine Optimization) Patient.

Nothing can be accelerated with SEO. Miracles do not happen from day to day.

You have to go through certain steps - and that's fine. (It's useless to create thousands of links to a website that can't handle so many clicks.)

It takes a while to get enough information, create and implement your strategy, and start creating content.

Then it takes a long time for Google to notice your changes at all. Then you have to wait for the search engine to decide if these changes will be of any benefit to the user.

We have used the above video several times, but we will be happy to confirm the correctness of our statements whenever possible.

The video mentions that it usually takes four months to a year for the changes to take effect at all and for you to notice any results.

In other words, you have to wait. It's not easy, but SEO requires patience.

TIP: The results are based on competition in the segment.

Your keywords don't mean what you think

We will try to describe our experience with the term "SEO".

Of course, the keyword 'SEO' is important to our website. At one time, you would not be able to find our homepage by searching for this term. We didn't do anything to make our site missing from the search results, but it still disappeared.

That's when we started researching the search results page, which appeared after searching for "SEO."

Our website has long been on the second page of results and sometimes appeared in 10th place. And then she disappeared.

However, our website still existed.

On the first page of search results, you may notice that Google assumes that users searching for this term are not looking for companies that focus on SEO.

Instead, they try to provide as much information as possible about what SEO is and how it is done.

Therefore, almost every result on the first page is focused on SEO instructions, their explanation and whether you need it at all (we do not take paid results into account).

Google alone occupies at least two places on the first page of search results.

For a while, we thought it was simply impossible to get our website to the first page of a search. Our website was not what Google thought was a good result after entering the term "SEO" into search.

(Of course, Google started showing our page again, but at one time we were the only ones on the first page SEO agency.)

You can try to get your website to the top of the search results for a keyword, and even though you have excellent SEO, you may not be able to do it. This is because for Google, a search term can mean something completely different from it to you.

Carefully study the first page of search results to see if the type of results Google wants to show is different from what you want it to provide.

Your website looks amazing, but maybe just to the eye

You have paid a lot of money for a beautifully designed and modern website. Everything looks great. You can't get enough of her every day.

Why can't Google appreciate it too?

It's possible that your site looks good, but you haven't taken much into account SEO.

There are many things that can hold you back, such as:

  • Duplicate content
  • Insufficient content
  • Old, untouched, worn-out content
  • Confusing navigation
  • Split keyword focus, so there are multiple pages that can appear for a given keyword
  • Blank basic information, such as title, keywords, description (metas); image tags (alt tags); schema markups
  • You are missing a blog or something else that allows you to refresh your content on a regular basis

The web didn't notice you

The links are important and probably still will be. While there are many ways to get them, some are not worth it and others can be harmful.

You need a quality portfolio with links from various sources. Some should be no-follow links, some should point to very good sites and others to average sites.

Don't even think about buying links. Link Schemes (artificial creation of links, for promotional purposes only) are also out of the question. You need to find natural ways to get good links and avoid practices that Google could penalize you for.

Links can be part of other issues as well.

For example:

You have noticed the wrong part of the Internet

Someone may have started performing unethical tactics on your website.

They need no reason to do so. They simply select your website and put malicious code on it. Or they can start copying your blog and republishing your content. Or they will start linking various links to questionable pages.

Google can easily detect a negative SEO attack, and be careful if you want to avoid any sanctions.

This brings us to the next part:

Google may have placed you in the "Penalty Box"

Manual Action penalty (penalty after manual intervention) can lead to the removal of your website from the search results page.

If you were at the forefront of your search and then suddenly dropped (or disappeared altogether), Google may penalize you.

All you can do is check the Google Manual Actions report and start correcting your problems.

If you receive such a notification, it means that a reviewer has manually determined that your website does not comply with Google's instructions.

What can cause such an intervention? Google may penalize you if your reviewer finds that:

  • Your site has been compromised by hackers - someone has uploaded and hidden malicious content on your site
  • Users create spam - spam comments on forums and blogs
  • Freehosting is full of spam - a large part of the sites operated by the freehosting service is full of spam
  • Schema Markup - schema marking is full of spam, non-compliance with instructions (for example, hiding content from users)
  • Unnatural links to your site - if you have a lot of artificial, misleading or manipulative links (this includes buying links and Link Schemes)
  • Unnatural links from your site - same as in the previous point, but links from your site
  • Poor content with no value - Your website must provide users with some value
  • Cloaking and redirection - a technique in which other content is shown to search engines and other users in order to achieve higher positions in search results
  • Images - Manipulative use of images to obtain clicks
  • Hidden text and excessive keyword insertion - these problems have been around for a long time, but apparently Google still considers this a big problem

You treat your website as if it existed in a vacuum

SEO does not exist in a vacuum. He lives among his neighbors, such as content marketing, social media, PPC advertising and many others.

We do not try to force our services on you. We just want to point out that you have to look at online marketing as a whole and not just its parts.

The time you spend on a page, the number of clicks, the number of mentions on the Internet, and communication with social media are all factors that will affect your position in search results.

Some of them are more important than others, but all of them play an important role.

Google considers signals other than those that come from you.

We are not saying that frequent additions to Facebook are directly related to your position in search results. We're just trying to say that if you build your community on social media, you'll get more traffic to your site, get more clicks to your links, and more people read your content.

Plus, it's not all about a better search position.

Nowadays, the most likely reason why your site can't rank well is our last point:

Your competition is smarter

Again, you do not perform SEO in a vacuum.

Search engine optimization (SEO) is no longer a secret weapon that your competition has never heard of. It is an integral part of modern marketing. If you don't link and post blogs, you can be sure that your competition has been doing so for a long time.

If you start to think that you don't need SEO, or that you've already done enough, someone will definitely work harder than you and show you how to really do it.

If you use SEO less, after a while you will notice that it is starting to help you a bit. Anyone who is actively involved in SEO will definitely see much more results than you.

Remember that when you start working with SEO, you are not trying to win over Google, but over your competition. You are all trying to start a business in a very limited space.

Even small changes can mean something big

You're probably thinking that you still have a long way to go to get to the top of the search.

And you think well.

Therefore, you should start as soon as possible. You can start by making small and simple changes to your website before you even think about hiring it. SEO agency.

If you still can't place, give it some time.

Or…

You can try to change your website from the ground up.

Try to examine your current situation. Get started easily and make the changes you're capable of.

You'll be amazed at what small changes can do.

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How to get higher in Google Maps https://www.seo-optimalizacia.eu/ako-sa-dostat-vyssie-v-google-mapach/ Mon, Oct 19 2020 13: 53: 18 + 0000 https://www.seo-optimalizacia.eu/?p=210492 The post How to get higher in Google Maps Appeared first on SEO - Search Engine Optimization.

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First of all, Google Maps is the best mapping service and outperforms other online maps with hundreds of millions of users.

Of course, there is a way you can use its immense popularity in business to your advantage. The clearest, but not the only, advantage of Google Maps is that it is easier for potential customers to find you.

For large companies or local institutions, the label on Google Maps is not as mundane as it is for small businesses, to whom the map label can attract new customers and increase profits.

Google knows where its users are located, and unless you specifically request that it not personalize your search results page, most commercial results will be displayed based on your location. You'll see a list of three businesses and a Google Maps window.

Reaching the top of the search is a top priority for local businesses, and they can only do so by creating a profile on Google Maps.

The top spots in Google Maps search will not only make you visible, they can also improve your name. Used properly (and strategically), Google Maps can play an important role in your digital marketing strategy.

google maps SERP widget

How do I add a business to Google Maps?

First go to Google Maps and enter your business name in the search.

A window will appear in which you can enter business information, such as business hours, category, and location.

When you have finished filling in the data, send your application for company registration with the Submit button. Once your application has been reviewed and approved, you will be notified by email.

Once added to the Google Maps database, your business will be able to appear in search results along with other businesses located in the same location.

Now let's look at what criteria Google Maps sorts search results.

Organize your results in Google Maps

According to Google documentation, the main factors are:

  • Relevance - how much your business matches a user's search
  • Distance - how close you are to the user
  • Significance - how well known and how your company is rated

Keep in mind that the goal of Google Maps is not to help business owners increase sales and profits, but to help their users find exactly what they need.

With this in mind, let's look at how factors interact with each other.

Relevance factor in Google Maps results

Of course, for your business to appear in search, you need to be relevant. This factor can be explained most easily.

Hundreds of thousands of businesses are registered on Google Maps. Still, when I enter "cafes in New York," the algorithm will offer me exactly what I'm looking for.

The name of your business, and especially its category and address, will determine whether you get to the top of the search results.

While filling out your business information, you may have been thinking about adding keywords that are not part of your legal business name. Let's say your business is called "Coffix" and you add "Restaurant Coffix" to your name.

The keywords in the business name are extremely important. Colleagues at Moz Search Engine Optimization conducted a detailed study that confirmed that The name of the company is the most important factor if you want to get to the top of the bar in local search.

You can quickly increase your visibility by optimizing the company name. Another study showed that after optimizing the name, it only takes a week for your ranking to improve

So why don't you want to optimize your username to make it relevant? Again, Google Maps is not for webmasters and business owners, but for users. Name optimization can no longer be further from focusing on the user.

The guidelines for presenting your business to Google say: "Unnecessary information in your business name is not permitted and could result in profile suspension."

Google Maps users could report you or be fired by an algorithm. It is true that there is a lot of spam on Google Maps, but the situation is still improving as these unnecessary items are constantly removed from the maps.

TIP: We'll help you optimize your business name to get the most out of your positions.

Distance factor in Google Maps results

After only the relevant results are displayed, the distance comes into play.

bookstore maps SERP

This is probably the most important factor to consider when optimizing locally, as the search results page and the list of 3 local businesses shown are constantly changing based on the user's location. There is not much that can be done to optimize the distance.

Your business location is important to the Google Maps search results page.

For example, I search for bookstores here while Google tracks my location.

Note that the first search result: a) is not organic and b) is not even a bookstore.

This is due to recent changes in the Google Maps Ads advertising service, which we will return to later. We will now focus on organic search results.

By default, Google Maps profiles are organized by user location. The first profile in position "A" is the closest and most prominent, and positions "B" and "C" are offered in case you need more options.

You may have experienced first-hand how important the distance factor is in local search results.

Many users are encouraged to search for businesses near them by Google Autosuggest, especially when searching on a mobile device.

As you can see, the image shows three separate auto-suggested search results for the words "near me." It's almost as if Google wants you to use Maps to find local businesses.

In Maps, only the businesses that are currently visible on the map on your screen will appear on the search results page. This means that not every bookstore in the city will be on the results page.

Google will only show users results from the site they're interested in, and there's no good chance they'll see results outside of that site. If they want to see more results, they need to adjust the map to show a larger area.

Significance factor in Google Maps results

The significance factor is the most difficult to explain. Google's documentation states that prominence depends on how well-known your business is online as well as offline.

Web results of your company, reviews in the service My business on Google, backlinks and articles help improve your position in local search, and especially in Google Maps.

As mentioned above, your location is important, but it is not the only key to success.

Not every user has location sharing enabled on their device, but all profiles on Google Maps (not just those near the user) are available virtually anywhere in the world.

Let's call the results with the distance factor "evaluated" results.

Google already considers these results relevant, so only the factor of prominence remains for evaluation. According to Google's guidelines, it evaluates based on how well known companies are online and offline.

For example, in the image below you can see the results for "theater" in Bratislava:

theater maps SERP

It is a highly competitive market. You may notice that the results are sorted by rating and the best rated organic result is DGA New York Theater, a theater rated 106 reviews and 4,5 stars.

From this it may seem that prominence is a clear concept. You need a 4,5+ star rating to get to the rating list. All the theaters in the list are very well known.

But once you have a place on this list, the separate arrangement of results does not depend on the rating or the overall popularity.

In this we can observe the "marketing" part of Google Maps.

I also looked for companies on the other side of the world (which excluded the distance factor). Google Maps did not show results that are based on how far they are from the center of my screen, and all of them were relevant.

This is where it gets interesting.

If you look at the second search result in the image above, you may notice that it's Broadway. The New York Broadway Theater is second in the rankings, although it is rated by more than 3200 reviews and has a better overall rating (4,7 stars).

After all, it's Broadway. Undoubtedly better known, if not the most famous theater in the city or even in the country. In addition, it has many more reviews with better overall ratings and is certainly talked about by more people online than the DGA Theater, which is in first place.

It is not known what weighs most on the significance factor. In this particular case, the Google Maps algorithm did not take rating or popularity into account - but why?

We can only find the answer in the quality of profile optimization on Google My Business.

How Google Maps and Google My Business work together

Some readers already know that I love Google My Business. In my opinion, maintaining a profile on this service is best SEO (search engine optimization) price-benefit comparison tactics.

My Business on Google and Google Maps are Google products, have the same user interface, and are differently linked. Therefore, I would now like to explain the differences between them.

My Business on Google is a business database, and Google Maps is an online mapping service.

In Google My Business, you must create and claim your business profile, complete it, update it, and more.

You can only fill in the address, phone number and opening hours in Google Maps. Without a profile in the Google My Business database, where you would provide more information, your profile will remain on Maps with only a brief mention of your name and location.

TIP: Don't have a business profile based on my Google business yet? We will create and optimize it for you in a better position in search.

Do I need a Google My Business profile to sign up for Google Maps?

The short answer is no.

Nevertheless, I advise you to create a profile. Of course, you can still register your business on Google Maps in a few moments without having a Google My Business profile.

But consider the following: A profile in My Business is a good opportunity. It's an opportunity to raise the profile of your business and provide more information to customers (and Google). It will also help you stand out in the sea of ​​other search results.

If users aren't looking for you specifically (and most don't), Google will offer them a list of multiple businesses. No details about your business, no reviews and ratings, no highlighted products and services, no profile updates will never select you from the list.

Your business may be on Maps without a My Business profile, but the two services work best together. You'll get a good rating from Google just when you use both services at the same time.

Good tip: When adding a business to Google Maps, claim it

When you add your business to Maps, you'll see a button labeled "Claim this business."

tailoring company profile

How to optimize your Google My Business profile for Google Maps

Now that you know how important it is to have a My Business profile, it's time to talk about optimization.

The key rule is to provide as much information as you can, because it's the easiest way to make yourself visible to Google. Not every piece of information will be relevant to the evaluation, and the ones that can really help you are best left unoptimized.

Two clear examples are:

  1. Description of your company It will not be indexed for evaluation purposes, so you have no reason to optimize it with keywords.
  2. While you can optimize business hours by adding 24-hour traffic to the top of the search results page, if your business isn't always open, it can lead to negative reviews.

TIP: My Business can help you rate on Google Maps by increasing your relevance.

Name, address, phone number, and area code optimization

To get the most out of your Google Maps profile, you need to make sure that your information in My Business and Google Maps matches the information on your business page linked to these services.

Once you claim a business on Google My Business, you'll be able to manually edit everything Google knows about you.

Important is: If you have a website, it should definitely include your business name, address, phone number, and area code. When entering this information, be sure to enter it exactly as it appears on your My Business and Google Maps profiles.

You can make a mistake very easily, you can enter the number or address a little differently and then you Google may penalize.

I've already explained the risks of optimizing a business name (always use your legal name to avoid penalties). As for the phone number and area code, these can be filled in easily and there are no tricks about this information.

TIP: However, you can use the following trick when entering the address.

If you own a stone shop from which you carry out your activity, you must try to list its address in as much detail as possible.

Go to the Google My Business dashboard, then to the information, then enter your most accurate business information.

If you're working from a specific room, you can enter it here, but it's a good idea to use a separate address bar. It has no effect on ratings, but it is mainly used to make it easier for customers to find you.

If you do business in services (such as plumbing), you need to optimize the area for which you provide services instead of an address.

In My Business, scroll to the Serviced Area section and add relevant locations. You can choose from a list of cities, regions, and metropolitan areas, and add twenty items.

If you provide services for a specific area but also work from a specific location, you can add both options.

Service optimization

If you provide services, you can name them in the My Business profile taskbar. Don't be shy and add them all.

With each item, you become more optimized and customer focused. You can use 300 words to describe and you can also add prices.

With a completed list of services, you become relevant to various searches and provide the customer who found you with accurate information about what you offer.

When you add the appropriate type of service to the right category, you'll start appearing in search results for users searching for specific services on Google Maps.

Product Note

It's similar with the Products section of My Business - this is one of the best ways to become more relevant to Google.

The Products offer is not currently available to every business owner. Whether you will be able to use this option depends on your address and the type of business.

Adding products can help you get on the Google Products scroll bar, but it won't do much to improve your ranking on Google Maps.

google products my company

Attribute optimization

No two companies are the same and what makes you exceptional should definitely be optimized as a matter of priority.

Let's say the user is not just looking for restaurants, but looking for restaurants that offer Wi-Fi. Google, of course, searches for reviews and descriptions, but a reliable way to provide this information to the algorithm is to add the appropriate attributes.

By adding information such as that of your the restaurant serves a buffet breakfast or Wi-Fi, you get a better chance of getting to the search results page when someone searches for these specific attributes.

In addition, this will provide the customer with more information on the search results page. Take this as an opportunity to warm them up and get their attention.

How your website affects ranking in Google Maps

position and google profile dependencyThe most important question is whether you even need your own website to take a position on Google Maps.

In a word - no.

You don't even need it to edit your Maps profile (you can do this with Google My Business), and it's not a prerequisite for a position on Maps.

However, in the 21st century, it is good to have your own website. If you already have a website, there are several ways to gain an advantage over your competitors.

TIP: A higher website position contributes to a better visibility of your Google business profile. 

Make sure your website adapts quickly

This means you want your page to fit any device and screen size. Your Google Maps profile includes a link to your site, and almost 60% of searches take place on mobile devices.

So, if customers on Maps get to your website, where they have to bring everything together, which has broken links or is slow, your ranking on Google Maps will deteriorate.

Fill in the keywords on the website

You can also use your website to improve your ranking on Google Maps by customizing your local search page. Of course, this will help your website get a better position on Google Search, but it can also affect where your business profile gets on Google Maps.

Add local keywords to the main pages of your site, such as your homepage, information page, or contact page. You can happily optimize your website, so you can (and should) tell search engines about your location.

You can also add local keywords to your products and services page, and even to blog posts and not only to page titles, but also to headlines, text, image labels, subheadings, and URLs.

Proving Google that you're dominant in your business can help Google place your profile on a specific location in Google Maps.

Embed a map on your Google website

A long time ago, before 2018, adding a map to a page was the best way to improve Google rankings.

The API itself could be used for free and brought great benefits to local SEO. If you're trying to improve your business, you can embed Google Maps on most landing pages. This process has been shown to work and help your site jump in the rankings.

But we seem to have taken advantage of this local SEO too much because the Google Maps API is no longer free, and you need to create a paid account to use it.

On the one hand, this means that it's harder to implement Google Maps on every landing page, as we've done so far. On the other hand, each paid Google Cloud account will receive a $ 200 credit, so it's still possible to add Google Maps to your site and contact page.

These two sites are much more likely to help you search specifically for your business, but they can also help you rank better in search results when you enter certain local keywords. In this case, Google Maps can help you.

The fact that Google has changed the terms of use of the API continues to confirm that Google Maps is user-focused and not self-promoted for businesses.

Well, it's not always like that. Google Maps makes room for a number of ads that dominate the top of the search results.

Let's look at which of the benefits of Google Ads advertising could help promote your brand.

Google Maps Ads to improve your rating

As with any PPC campaign (Pay Per click, an online marketing model where advertisers pay for click-only advertising), ads on Google Maps search results show priority over organic results, usually one or two at a time. To have an ad on Google Maps, you must first claim your Google My Business and create an account on Google Maps. Google Ads. In Google Ads, you then pay for the campaign.

As with CPC campaigns (Cost Per Click - the same as PPC), advertising on Google Maps has a clear advantage - it is above other results. The difference is that in this case, the ad is linked to your Google My Business account and not to your website.

There are several ways your PPC results may appear on Google Maps.

Ads in search results

advertising google mapsIf you use a mobile device to search Google Maps for a business or service in your area, the search result will be the top-ranked business closest to your location.

If you want to get to the top of search in a particular location, Google Maps offers a paid service.

Obviously, the ads will immediately improve your clickthrough rate (CTR) and bring in a large number of new clicks.

In an example I've used before to show how Google Maps sorts results by distance, Veg life is a paid advertisement. That's why it's first in search results on both my computer and mobile device, and it's not even relevant to my particular search.

Although Google's algorithm seeks to ensure that paid ads appear only in a balanced and fair way in relevant search results, we still see that your ad can reach other searches.

Advertised pins

Promoted pins are another type of paid ad and are a great way for customers to notice you in Maps. Unlike ads in search results, these highlighted pins pop up on the map even when the user is not searching for anything.

What your icon will look like depends on the type of business or enterprise you are trying to promote.

Point-of-sale marketing

Point-of-sale marketing is actually the placement of such advertisements on the company's website, which inform the customer about special offers. This can be, for example, a "buy one and get the other for free" promotion or a discount on a specific product.

In this example, we can see that the pin itself indicates the default profile in Google My Business, but when a user clicks on it, they come across special offers.

To maximize the effectiveness of your ads and visibility on Google Maps, an advertiser can allow all three types of ads. Of course, you can choose which ad is best for you, because the more ad types you choose, the more expensive the service will be.

Track location in Google Maps search results

Appearing at the top of Google Maps search is not a common SEO goal, but you can still track your progress.

Google Maps works much like any other search engine and can be used with the app Rank Tracker.

To track your ratings on Google Maps, you need to go to the Preferences section, then click Preferred search engines and add Google Maps here.

From now on, your keywords will be tracked separately on Google Maps.

Of course, when trying to place on Google Maps, you need to track your rankings in specific geographic areas. Just click Add Custom next to the Google Maps button in the list of search engines.

Add the address you want to track to the menu that appears. You'll then be able to track local ratings at your business location. If you want to use more addresses, you need to create more projects (you can create as many projects as you want in Rank Tracker).

Once you add keywords to your tracking, you need to start tracking their respective search results pages and their visibility on Google Maps.

Now you can see how the positions of your keywords on Google Maps have changed over time and, if necessary, make corrections.

If you've seen a steady but slow decline, check out your Google My Business profile. Make sure you haven't received worse reviews or updated your business information to stay relevant to your customers.

Conclusion

S We'll help you optimize for Google Maps. With a little marketing know-how, your business will start appearing in more searches and move up the Google Maps search results overall.

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